RETAILOBSERVER.COM OCTOBER 2022
4
Eliana Barriga
eliana@retailobserver.com
Here's to your renewed focus,
OCTOBER 2022, VOLUME 33, ISSUE 10
CELEBRATING OUR 33
RD
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
STEVEN MORRIS
DAVID OLIVA
MARK POLLITZ
ROB STOTT
JOHN TSCHOHL
LIBBY WAGNER
ALAN WOLF
RALPH E. WOLFF
DEADLINE FOR DEC. 2022 ISSUE:
NOV. 1, 2022
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ON THE COVER:
Golden Aurora Best In Show Winner
Rustic Cove
Jupiter, Florida
Printed on Recycled Paper
THE RETAIL
I
s it time to re-examine the many aspects of running your business? Whether your
business is relatively new or multi-generational, ask yourself if your company is in line
with the vision and mission statement you'd established when you started your
business.
I am constantly inspired by the enthusiasm and energy of start-up companies. I
wonder how well our businesses would prosper if we reviewed our mission statements
and visions with a renewed focus.
Perhaps this is a good time to re-evaluate our day-to-day processes and revisit the
entrepreneurial spirit which inspired us from the beginning. As time goes by, like anything
else, we may become blind to areas that can be improved upon, such as when our
"house" gets dirty, dust balls accumulate—we get used to seeing the clutter and it
becomes viewed as acceptable. We may get used our company culture the way it is
right now, which may not be in line with our original vision.
So, maybe it's time to take a moment to assess where you've been and where your
company is now. Make sure that you're not just drifting in a particular direction out of
complacency—if so, adjust your sails to proceed full-steam ahead in the direction of
excellence and growth. Even if your day-to-day schedule is booked solid, consider
taking the time to pull back, look with fresh eyes, and examine the core of your business.
I often ask myself, what would Steve Jobs do? I am sure he was constantly reviewing
and re-evaluating Apple's progress. Is it time to take on new products or take the
company in a fresh direction? How's the temperature of your company—where are you,
how are you forging ahead?
That's where the SWOT (Strengths, Weaknesses, Opportunities and Threats)
analysis comes in as a valuable tool for plotting your company's course. This analysis is
a study to identify a business' internal strengths and weaknesses, as well as its external
opportunities and threats. It takes a snapshot of our companies: where they are strong,
where they are weak, and where they are not aligned with our original goals and values.
After looking at your current vision and mission statement, you may find it antiquated—
it may have worked 15 years ago but may not fit today's rapidly changing climate. Our
ability to adjust our course to reflect our renewed vision will help create a successful
path into the future.
RETHINK YOUR
BUSINESS MODEL
Elle's View As I See It
