With food costs rising, we asked SFCs this year about inflation's impact on their
specialty food shopping. While a quarter report buying less expensive food across
the board, others are adjusting with tradeo•s in some categories or spending less
on food in restaurants in favor of groceries.
Today's Specialty Food Consumers:
They
What
Buy
How much has inflation
Source: SFA
impacted your
Food Purchasing Habits
in 2022?
0% 5% 10% 15% 20% 25% 30% 35% 40%
I am buying less expensive
food every way possible
I am trading down on some
foods so I can pay higher
amounts for things that
I really like
I am spending less at restaurants
and more for groceries
I am spending more at restarants
and less for groceries
25%
25%
37%
6%
Gen-Z
are the most likely to buy
Gen-X and boomers
report that food is important enough
that they find ways to buy
in EVERY way possible but
also spend more
in restaurants and
less on groceries.
less expensive food
what they like.
Older generations –
are spending less in restaurants
and more on groceries.
Baby Boomers
are most likely to trade
down on some foods
so they can pay
higher amounts for
things they really
LIKE.
Millennials
FALL 2022 33
