RETAILOBSERVER.COM DECEMBER 2022
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ou've heard how story is the latest-and-greatest business
tool and that storytelling can do everything, from helping
leaders communicate better to motivating sales teams and
winning customers away from competitors. But what stories do
you need to tell, and how should you tell them?
Stories That Stick offers a clear framework of ideals and actions
for you to take complete control of your own story, using the
principles behind the world's most effective business storytelling
strategies.
Professional storyteller and nationally known speaker Kindra Hall
reveals the four unique stories you can use to differentiate, captivate
and elevate:
• The Value Story, to convince customers they need what you
provide
• The Founder Story, to persuade investors and customers your
organization is worth the investment
• The Purpose Story, to align and inspire your employees and
internal customers
• The Customer Story, to allow those who use your product or
service to share their authentic experiences with others
Telling these stories well is a simple, accessible skill anyone can
develop. With case studies, company profiles and anecdotes
backed by original research, Kindra Hall presents storytelling as the
under-used talent that separates the good from the best in business.
Stories That Stick offers specific, actionable steps readers can
take to find, craft and leverage the stories they already have and
simply aren't telling. Every person, every organization has at least
four stories at their disposal. Will you tell yours?
B O O K R E V I E W
STORIES THAT STICK:
How Storytelling Can Captivate Customers,
Influence Audiences, and Transform Your Business
Author: Kindra Hall is an award-winning professional storyteller and national speaker.
She has been featured in Entrepreneur.com, wrote a weekly column at Inc, and is
Success magazine's Chief Storytelling Officer. When not on the road speaking,
she lives in New York City with her husband and young son and daughter.
Publisher: HarperCollins Leadership
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