including 100% LED lighting, a dedicated recycling area, energy-
efficient openings/appliances, floor heating, plumbing, windows,
water heaters and VOC-free paint. Quartz and Quartzite are top
countertop selections, influenced by easy care and the desire for a
sanitary surface. Sintered stone (e.g., Lapitec, Dekton) is a material
gaining attention.
Designers are continuing to work with homeowners in all life
stages; however, while boomers continue to be a large part of
designers' customer base, the demographics are shifting toward
a younger audience that is increasingly driving future trends. With
increasing homeownership, Millennials are increasing their
presence. Boomer project share is down from 40% in 2020,
while 17% are designing most for Millennials, which is up from
10% in 2020.
METHODOLOGY
This annual online survey is conducted with members of the
NKBA and the kitchen and bath industry, including designers,
showrooms, dealers, specialists, manufacturers, kitchen and bath
remodelers/contractors and architects. Occupations excluded (if
not qualified) are fabricators, home centers, honorary members and
installers. Participants must have designed, specified or sold
products for at least one kitchen or bathroom project in the past year.
Of the nearly 600 participants, 99 percent are from the U.S. and
1 percent are from Canada; 65 percent are NKBA members and
35 percent are non-members.
The 2023 NKBA Design Trends report is free to all NKBA
members and members of the media, and $2995 for non-members.
For more information about the NKBA, visit NKBA.org.
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