RETAILOBSERVER.COM DECEMBER 2022
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George Zhao, CEO of Honor, and Tony Ran, president of honor
Europe, showed how these experiences are already coming to life,
while William Tian, president of Huawei Consumer Business
Group Western Europe, showcased the integration of devices
from the smartphone and smart office all the way to the health and
fitness space.
STRONG DEMAND FOR DIGITAL ACCESS TO IFA 2022
Digital channels like IFA Virtual, the new IFA App, and across IFA's
social media platforms were in strong demand, garnering more than
1.6 million impressions on all social media channels alone.
Videos streamed across IFA's own channels and those of exhibitors
and keynote partners reached more than 11.8 million views.
IFA NEXT AN AUDIENCE FAVORITE
As always, IFA's innovation hub IFA NEXT was packed with
visitors who wanted to see the latest cutting-edge ideas from
startups, innovators, research institutes and forward-thinking
businesses.
IFA GLOBAL MARKETS
The sourcing show for OEMs and ODMs returned to the
fairgrounds at Messe Berlin this year and attracted huge interest
from industry professionals.
IFA+ SUMMIT
The IFA+ Summit brought together leading experts from
business, politics and science to discuss the future of globaliza-
tion – and de-globalization. While most agreed that without global
trade our world would suffer a significant drop in both wealth and
quality of life, the discussions also showed that global trade flows
have to be made much more sustainable.
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IFA 2022 IFA 2022
