RETAILOBSERVER.COM DECEMBER 2022
10
T
he big themes at this year's IFA Berlin were Sustainability,
Connectivity, and Smart Home solutions. The proportion of
trade visitors among attendees is growing, with strong
demand for digital access to IFA.
Despite lockdowns and other restrictions that continue to affect
parts of Asia, exhibitors took up more than 80% of floor space at
the Messe Berlin fairgrounds, with brands keenly seizing the
opportunity to reconnect face-to-face with retailers, media and the
public.
Overall attendance at IFA 2022 was strong as well, especially
considering the ongoing travel restrictions in Asia. Just over
161,000 people came to IFA Berlin during the five days of the
show. Compared to pre-pandemic years, industry professionals
and trade visitors made up a higher proportion of attendees. Many
exhibitors reported an unusually high number of business meetings
taking place during the show.
Once again, IFA attracted a strong media presence: more
than 2,500 journalists came to Berlin, with approximately
half of them representing international media organizations.
So far, media monitoring has identified IFA 2022 coverage by
publications and broadcasters in over 100 countries around
the world.
POSITIVE FEEDBACK FROM GLOBAL BRANDS AND RETAILERS
Despite global challenges like the ongoing supply chain
disruption and inflationary pressures, the exhibitors at IFA 2022
recorded a huge order volume.
Dr. Sara Warneke, gfu's managing director, said, "After the
pandemic-related break, IFA made an impressive comeback with
the most important trends for products and solutions in the fields
of consumer electronics and home appliances, as well as related
industries, especially in the area of sustainability. It was once
IFA 2022 IFA 2022
