Maker PreP
WEBINAR SERIES
sofi Application Process
Begins March 1
The Specialty Food Association will begin accepting
applications for its 2023 sofi Awards on March 1.
Product-qualified SFA members in good standing
are eligible to enter their products to win Gold or
New Product awards in 53 product categories.
The sofi Awards have been honoring the best
in specialty food since 1972. Award honorees are
selected through a blind tasting process and are
true innovators in their categories. SFA's partner,
Rutgers Food Innovation Center, will manage the
judging with the process housed at Rutgers FIC.
The sofi Award brings with it exposure to food
buyers from top names in supermarkets, specialty
retailers, foodservice, distributors, as well as the press.
New Product entries must have been introduced
in the U.S. market after February 28, 2022 and
before February 28, 2023. Products competing in all
categories must be selling in the U.S. market no later
than February 28, 2023.
New Product and Gold sofi winners will
be announced in May. The 2023 Product of the
Year and New Product of the Year Awards will be
announced live at the 2023 Summer Fancy Food
Show in June.
Non-member companies still have time to
become product-qualified SFA members and enter
the competition.
More information about the sofi Awards can be
found here: specialtyfood.com/awards/sofi.
SFA to Debut Maker Prep
Online Course
The SFA will launch a new Maker Prep Online
Course in Q1 2023. Designed for new and emerging
makers in the specialty food industry, the course
will offer real-world video lessons from veteran
specialty food makers; tip sheets, quizzes, and
activities to reinforce learning; and interactive
forums where course participants can chat with
peers. The course will feature modules on branding,
marketing, product development, working with
co-packers and distributors, and more. Visit
learning.specialtyfood.com for more information.
Also in the Learning Center, check out the
SFA's free-to-members Distributor Directory,
Broker Guide, Food Contract Manufacturing
Resource Guide, and Business Services Resource
Guide. Webinars are also free to members and can
be viewed on-demand. Nonmembers of SFA can
purchase webinars and most resources as well.
resource guide
Advertiser Booth Page
Champignon North
America, Inc.
1039 54
Cobram Estate 2449 55
Consumer Convenience
Technologies
3047 55
Crave Brothers 15
European Union 2467 4-5
Fine Italian Food 2507 54
Flax4Life 1823 54
French Farm, The 1631 2, 54
FrieslandCampina
Consumer Dairy US
2017 55
Advertiser Booth Page
Gel Shotz, Inc. 2630 55
Goat Goods 2850 54
Le Gruyere 625 7
Rill Specialty Foods 858 54
Symrise Inc. 2944 55
Universal Marketing 1667 Inside Front
Cover, 9,
Back Cover
Venus Wafers, Inc. 1238 54
Walker's Shortbread, Inc. 901 11, 55
Wild Hibiscus Flower
Company
3408 54
World Finer Foods, LLC 2001 55
48 SPECIALTY FOOD SPECIALTYFOOD.COM
ASSOCIATION NEWS
