Making a Deal With Newman's Own
Forty years after Paul Newman chose to use his fame to
help others—to the tune of more than $600 million donated
to a variety of good causes—his eponymous company is
celebrating with a do-good campaign. Newman's Own
Foundation will share Newman's image with brands in return
for a promise to donate all profits from their limited-edition
non-food products to support children who face adversity.
Items can either be existing or new.
"I think Paul Newman would be very proud. He was
committed to enhancing the quality of life for children whose
enjoyment of childhood has been disrupted by circumstances
beyond their control," says Nicole Malcolm-Manyara, chief
marketing officer of Newman's Own. Candidates that have
similar values and a creative product idea that can make a
big impact and ultimately help kids will stand out as the best
partners. Brands can donate to Newman's Own Foundation
or directly to an organization of their choosing that is
approved by the Foundation. "We hope that by launching
Newman's Deal, we'll inspire other brands to follow in his
footsteps, beyond this one-time opportunity. We can't wait
for other brands to discover the tremendous benefit that
comes from doing radically good work," she says.—D.S.
Got Cell-Based Milk?
Within five years, you may be stocking milk made
from mammary cells grown in a lab and produced in
bioreactors. Inspired by the lab-grown meat sector,
startup TurtleTree is using $40 million in venture capital
funds to commercialize cultivated milk products. "While
we're working on a long-term goal of producing
cultivated milk, we've first identified one particularly
beneficial milk-derived bioactive protein called
lactoferrin that we plan to bring to market by 2023
ahead of a cell-based milk product," says Vanessa
Castagna, TurtleTree's scientific affairs and lactoferrin
program manager.
Lactoferrin is a bioactive protein found naturally in
cow's milk that is currently approved for sale in the U.S.
as an ingredient in food, beverages, and infant formula.
"The difference between the lactoferrin currently
available and ours is that we program fungi to act
as 'cell-factories' that produce the lactoferrin without
the need for cows or their milk, enabling a much
more efficient and sustainable approach to protein
production," she notes. Improving milk's nutritional
profile and even altering the taste by feeding the cells
more omega-3 fatty acids is also in the works.—D.S.
PHOTOS: TURTLETREE
PHOTOS: NEWMAN'S OWN
WINTER 2023 13
