Specialty Food Magazine

Schedule of Events Sunday, January 15 8:30 – 10 a.m. Solving for Success: Labor, Logistics, Shipping, and Supply Chain Part of Maker Pass* We asked our SFA maker-members to tell us their biggest problems— and we're bringing together some great minds to help solve them. Join Jeff Grogg of JPG Resources, Zach DeAngelo of Rodeo CPG, and Jessica Spanton of Cyprus Ascendants as they tackle the "big four" issues. 9:45 a.m. Ribbon Cutting Ceremony Location: Level 1 Concourse, W1 entrance 10:30 – 11:15 a.m. Fermentation is Not a Trend: What is Fermented, Why Does it Matter, and How to Educate the Consumer Location: Big Idea Stage Amelia Nielson-Stowell, Fermentation Association 12 – 1 p.m. The New Rules for Specialty Food Location: Main Stage Join us for this marquee panel, anchored by Jack Acree, EVP of Saffron Road, covering the biggest issues facing specialty food makers and buyers in 2023. 12:30 – 1:15 p.m. Changes in Cheese Retailing and Packaging Location: Big Idea Stage American Cheese Society 1:30 - 2:15 p.m. How to Make Food Waste Tasty: Upcycled Ingredients and Products for a Sustainable Future Location: Big Idea Stage Angie Crone, Upcycled Food Association 4 – 5:30 p.m. Opening Day Reception Location: Main Atrium 5:30 – 8:30 p.m. Fancy Food Show Lip Smacking Foodie Tour (Downtown) Exclusive to Show attendees and exhibitors, this 3-hour tour takes you off the beaten path to Vegas' newly revitalized downtown. Participants are seated immediately at each restaurant to enjoy three to four signature dishes. The SFA is underwriting the price of half of this tour so that it will cost you $73 plus optional beverage package. This tour is limited to the first 100 reservations. Visit the kiosk in the main lobby of the convention center for more information. Monday, January 16 8:45 – 9 a.m. Dr. Martin Luther King Jr. Day Commemoration Location: Main Stage Come together with the SFA community to remember and reflect upon Dr. King's legacy. 9 – 10 a.m. Keynote: How We Eat with Paco Underhill Location: Main Stage With his new book, "How We Eat– The Brave New World of Food and Beverages," this visionary expert behind the most prominent brands, consumer habits, and market trends, takes on our global food systems and how we create, buy, and sell food now. Join us for this entertaining and provocative keynote talk. 11 a.m. – 12:30 p.m. Shopper Marketing: Getting Your Brand to Stand Out and Sell On-Shelf and Online Part of Maker Pass* In this session, strategies and tactics for shopper marketing ranging from the basics to nuanced techniques that have proven successful for brands to get attention and sell at high velocity will be discussed. Join us as we dive into this ever-changing topic. 12:30 – 1:15 p.m. Diversity Buying: How it Works Location: Big Idea Stage Travis Reams, Meijer Jomaree Pinkard, Hella Cocktail Lori Rodriques, UNFI 1 – 2:30 p.m. Brand Studio Part of Maker Pass* Our experts have brought more than 200 brands to market and they will show you how "brand strategy" addresses everything from your company's personality and positioning to your voice and visuals to make you shine in the toughest arena, the retail shelf. 1:30 – 2:15 p.m. The Six Traits of Highly Successful Brand/Contract Manufacturing Relationships Location: Big Idea Stage Carl Melville, The Melville Group, LLC/ Contract Packaging Association 4 p.m. SFA Leadership Awards Join us as we honor the 2023 recipients of SFA Leadership Awards for Citizenship, Vision, Sustainability, Emerging Leader, and Outstanding Buyer. 5:30 – 8 p.m. Fancy Food Show Lip Smacking Foodie Tour (Vegas Sights Worldly Bites) Get whisked to VIP tables at the city's most glamorous restaurants. Receive three to four dishes at every eatery and a guided walking tour between stops. The SFA is underwriting the price of half of this tour so that it will cost you $87.50 plus optional beverage package. Tuesday, January 17 9 – 10 a.m. Research Spotlight: Today's Specialty Food Consumer Report To better understand the data that will affect your business in the coming year, join us for a comprehensive review of SFA's latest consumer research. This annual report delves into purchasing habits, breaks down generational and category trends and provides key insights to help you engage this robust target audience. 12:30 – 1:15 p.m. Trends from the Show with the SFA Trendspotter Panel Location: Big Idea Stage WINTER 2023 31

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