Retail Observer

RETAILOBSERVER.COM FEBRUARY 2023 28 O ver the last two decades, Bertazzoni has launched hundreds of products in the North American market. This year, Bertazzoni is raising its own bar by introducing an assortment of appliances and options for the broadest range of designers and homeowners yet – with new styles, sizes, features, technologies and more. "One of our promises is that we offer decidedly elegant styles no matter the product, its size or function. We're thrilled to offer such a comprehensive portfolio – the largest in our class – that allows any homeowner the ability to achieve the kitchen of their dreams, whatever their personal tastes or kitchen specifications," said Nicola Bertazzoni, president for Bertazzoni North America. "With innovation driving our process, we continually challenge ourselves to think bigger and bolder." Here's a snapshot of some of the most noteworthy introductions from the brand. CARBONIO, A NEW FINISH WITH GRAVITAS Bertazzoni's Professional Series has long been celebrated around the world for its bright colors and high-gloss surfaces. Putting an unexpected twist on its marquee line, Bertazzoni is introducing a new look to the series: Carbonio, a matte graphite shaded finish that conveys confidence and strength. Entirely garbed in this new tone, the range paired with a color-coordinated range hood features a conscious absence of exposed stainless surfaces. What's more, the iconic knobs of the series are presented in titanium finishes that yield a new wow-worthy look for the contemporary focal point of the kitchen. "There's something undeniably elevated about a matte surface – the way it catches the light and invites you to a special tactile experience. It's an altogether different discovery," added Nicola Bertazzoni. "With Carbonio, we're pleased to reinterpret one of our best sellers in a way that blends the clean lines and timeless contours of the Professional Series with a powerful architectural statement." After being previewed at KBIS, Carbonio will launch for purchase later this year. The finish will be available on 30", 36" and 48" induction ranges paired with matching range hoods. A NEW EQUATION OF SUSTAINABILITY AND STYLE For many, there's an idea that a product that is highly sustainable must compromise aesthetics, and vice versa. Leaning into its European sensibilities, Bertazzoni is on a quest to prove that the equation is not a zero-sum game: today's homeowners can have a complete kitchen appliance suite that is energy-efficient, user- friendly, and remarkably stylish. The new product from Bertazzoni that exemplifies this point of view is an innovative induction built-in downdraft cooktop with flush circular air intake baffle. This new appliance paradigm is designed with precision touch controls and digitally timed induction technology to manage the cooking process with maximum efficiency. The groundbreaking new form factor offers seamless style with its integrated down-draft hood – ideally suited to positioning anywhere in the kitchen counter, while allowing for installation of large double-stacked drawers underneath. The new cooktop features 10 settings for the induction zones plus a booster function and four downdraft speeds. With sensors that automatically detect the size of the cookware and adjust the heated area to fit their footprint, this introduction offers an intuitive, user-friendly experience, while the flat surface area allows easy cleanup. "Bertazzoni is now offering the most induction solutions in its class," Nicola Bertazzoni added. "In 2023 Bertazzoni sets a new record for energy efficiency of its entire kitchen appliance fleet." Go to us.bertazzoni.com for more information on the latest Bertazzoni products and KBIS introductions. M A N U F A C T U R E R [ N O T E S ] BERTAZZONI REINVIGORATES ITS PORTFOLIO WITH NEW APPLIANCES, FINISHES, FUNCTIONALITIES The Italian brand continues its mission to bring the joy of cooking to homeowners across America, creating the largest assortment of solutions in its class RO

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