Retail Observer

RETAILOBSERVER.COM APRIL 2023 20 vegetable vitamin content as well. The resulting HarvestFresh ™ originated in Europe as a three-color light technology that simulates the 24-hour natural sun cycle – Blue Light at sunrise to initiate the photosynthesis process, Green Light at midday to capture the strongest sunlight, and Red Light at sunset to prepare for the night – to preserve vitamins A and C in fresh vegetables longer. Of the more than 20 Beko refrigerator models equipped with HarvestFresh™ launching in 2023, seven were presented at the Beko Booth at the 2023 Kitchen & Bath Industry Show (KBIS) in Las Vegas and will be available at preferred appliance dealers nationwide by Earth Day, April 20, 2023. Other models will hit dealer floors throughout the year. Beko Vice President of Marketing Justin Reinke said, "We're challenging the way the market looks at food preservation, and continually upping the bar. Last year, it was preserving fresh vegetables for 30 days to create the opportunity for a healthier diet and a smaller carbon footprint thanks to reduced food waste and less trips to the supermarket. Now with HarvestFresh, we're putting the sun's natural light cycle into your crisper drawers to extend the vegetables' vitamin and nutritional life. It's a game-changer for anyone wanting a healthier, more sustainable life." Reinke presented Beko's HarvestFresh™ technology in its French four-door refrigerator during KBIS 2023 in front of leading design influencers, industry peers, and KBIS attendees during DesignBites on the KBIS NeXT Stage. BEKO'S NEW FOOD PRESERVATION TECHNOLOGIES INCLUDE THE FOLLOWING: • Beko HarvestFresh™: Beko adds a first-ever three-color light technology, simulating the three primary sun patterns of the day, to its existing EverFresh+ ® crisper drawers to preserve essential vitamins in fresh vegetables longer. • Beko AeroFlow™ (Selected Models): A cooling system that minimizes internal temperature fluctuations, especially temperature differences between shelves, through gentle air distribution for lasting freshness. This advanced feature surrounds produce and other fresh food with evenly distributed cold air to keep it fresh and vivid for longer. • Beko FreshGuard (Selected Models): An odor removal technology that utilizes a fan to push air through ultraviolet lighting and ceramic filters to clean the air and ensure hygienic airflow and odor removal in the fridge. NEW MODELS AVAILABLE THIS YEAR INCLUDE: 28" Counter Depth Models: • Beko BFBF2815SS – Bottom Mount Swing Door Freezer • Beko BFBF2815SSIM – Bottom Mount Swing Door Freezer 28" Built-In Bottom Mount Models: • Beko BBBF2813IM 30" Counter Depth Models: • Beko BFFD30216SSIM – French Door • Beko BFBD30216SS – Bottom Mount Drawer • Beko BFBD30216SSL – Bottom Mount Drawer • Beko BFBD30216SSIML – Bottom Mount Drawer • BFBD30216SSIM – Bottom Mount Drawer • Beko BFBF30216SS – Bottom Mount Swing Drawer • Beko BFBF30116SS – Bottom Mount Swing Drawer • Beko BFBF30116SSIM – Bottom Mount Swing Drawer • Beko BFBF30116WHIM (White) – Bottom Mount Swing Door • Beko BFBF30216SSIM – Bottom Mount Swing Door • Beko BFBF30216SSL – Bottom Mount Swing Door • Beko BFBF30216SSIML – Bottom Mount Swing Door 36" French Door Models: • Beko BFFD3616ZSS – French Four Door • Beko BFFD3626ZSS – French Four Door • Beko BFFD3614ZSS – French Three Door • Beko BFFD3624ZSS 36" Side-by-Side: • Beko BFSB3622XSS Aligned with Beko's legacy of sustainable manufacturing, the new models use an industry-low R600a refrigerant and most are certified- ENERGY STAR ® by the EPA. They are also backed by Arcelik's distinction as one of the world's most sustainable appliance manufacturers, and Beko's receipt of the EPA's highest energy- conservation honors every year since entering the U.S. in 2016. Beko's 2-year warranty covers all new Beko refrigerators. The new refrigerator line is the centerpiece of the Beko Healthy Kitchen, a best-in-class collection of people, partnerships, and products designed to explore the kitchen as the intersection of personal and planetary health in the American home. Beko works with a network of dealers throughout the U.S. to sell a growing family of kitchen and laundry products offering wellness while achieving the Environmental Protection Agency (EPA)'s highest honor for energy efficiency each of the past five years. Behind Beko products is a culture committed to exceeding ENERGY STAR ® , EPA, and DOE requirements and setting new standards for carbon-neutral manufacturing, training, energy communications, and sustainability at its 28 global production facilities. Visit www.beko.com/us-en for more information about the 40 new Beko products launching in 2023. I N D U S T R Y [ N E W S ]

• Cover