Retail Observer

RETAILOBSERVER.COM APRIL 2023 22 MIDEA SHOWCASED INNOVATION AND CONNECTION WITH THE WIRELESS POWER CONSORTIUM AT CES 2023 Small appliances demonstrate the capabilities of the Ki Cordless Kitchen standard Midea announced innovative prototype kitchen appliances during the consumer electronics industry's largest tradeshow – CES 2023. As part of the Wireless Power Consortium's – a global standard development body for wireless power, Midea's prototype appliances, including a blender and electric kettle, were displayed in the emerging Ki Cordless Kitchen which builds on the success of the Qi standard for wireless charging. The appliances are activated by special transmitters hidden beneath both glass induction cooktops as well as non-metal countertop surfaces to create a convenient, sleek, ultra-modern design for the kitchen. The appliances are then powered by inductive power transfer with no cords to get in the way. "As the connected world continues to evolve, Midea is proud to be at the forefront of innovating by providing consumers with smart, connected solutions that serve a purpose in people's everyday lives," said Kurt Jovais, president of Midea America Corp. "The Wireless Power Consortium supports our mission and is revolutionizing the industry with its Ki Cordless Kitchen. We look forward to working together to elevate the at-home experience with smart technology in our users' homes." This collaboration is built on proven technologies and guided by the Wireless Power Consortium whose members come together from all parts of the industry and all parts of the globe to create worldwide compatibility of all wireless chargers and wireless power sources. "The Ki Cordless Kitchen standard eliminates the clutter of cords that come with small appliances, creating a more convenient, safer and sleeker designed kitchen," said Paul Golden, marketing director, Wireless Power Consortium. "We're excited to have Midea as part of our Ki Cordless Kitchen, a company with ground-breaking home appliances that homeowners rely on worldwide." The new Ki Cordless Kitchen wireless power standard is currently in development. More information can be found by visiting WirelessPowerConsortium.com/Kitchen. And for additional details on Midea and its entire portfolio of appliances, please visit www.Midea.com/us. For more information about the Wireless Power Consortium, please visit www.wirelesspowerconsortium.com. BERTAZZONI REINVIGORATES ITS PORTFOLIO WITH NEW APPLIANCES, FINISHES, AND INNOVATIONS The italian brand continues its mission to bring the joy of cooking to homeowners across america, creating the largest collection of solutions in its class Bertazzoni, the six-generation family-owned Italian manufacturer of award-winning appliances, features a legacy of more than 140 years. Over the last two decades, the brand has launched hundreds of products in the North American market. This year, Bertazzoni is raising its own bar by introducing an assortment of appliances and options for the broadest range of designers and homeowners yet – with new styles, sizes, features, technologies, and more. "One of our promises is that we offer decidedly elegant styles no matter the product, its size or function. We're thrilled that we have curated such a comprehensive portfolio – the largest of its kind – allowing any homeowner to achieve the kitchen of their dreams, whatever their personal tastes or kitchen specifications," said Nicola Bertazzoni, president for Bertazzoni North America. "With style and innovation driving our process, we continually challenge ourselves to create meaningful solutions as an advocate for the customer. In 2023, Bertazzoni is showcasing our products in our largest KBIS booth yet. This is not only as a practical matter, to present all our new models, but also as a symbol of the brand's commitment to spreading the joy of cooking." I N D U S T R Y [ N E W S ]

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