Retail Observer

RETAILOBSERVER.COM MAY 2023 24 record U.S. product launch represents a natural extension of the brand's 67 years of sustainability leadership in Europe. Taking center stage in Beko's redesigned KBIS Booth is HarvestFresh TM , Beko's proprietary crisper technology featured in its 20 new-for-2023 refrigerator models that keeps vegetables fresh for 30 days and preserves essential vitamin content to provide the industry's most tangible health and sustainability benefits. "We're bringing the Beko Healthy Kitchen to life in 2023 with the launch of more Beko appliances targeting health, wellness and sustainability than ever before – including refrigerators that preserve vegetables and essential vitamin content, dishwashers that clean better using less water and electricity, and washers with tubs made from recycled water bottles," said Beko Home Appliances President Zach Elkin. "And exclusively for KBIS attendees, we're offering a preview of the world's first two Beko Healthy Kitchens as part of Beko's larger commitment to healthy, sustainable living and net zero homes and kitchens." A global appliance manufacturer with a product presence in 400 million homes in 140 countries, Beko operates under the premise that healthy living is only possible on a healthy planet. Arcelik, Beko's parent company, manages 12 appliance brands and implements its global sustainability strategy through 45,000 employees, 53 subsidiaries, and zero-carbon production facilities in nine countries. DETAILS ON THE PRODUCTS PRESENTED AT KBIS 2023: New Products Being Unveiled at KBIS for Retail Availability in 2023 Beko 39 Series Tall Tub Dishwashers Equipped with CornerIntense ® – 7 New Models Launching in 2023 — Beko's CornerIntense replaces the 90-year-old circular-motion spray arm with a rectangular-motion arm that can disperse water and detergent to every square inch of the washtub, including the hard-to-reach corners, for 50% less water and two-thirds the energy. These models also offer an EverClean TM Filter that is rinsed automatically to remove food residue and debris with every cycle; a DeepWash TM zone with water-adjustable jets for tall, odd-sized, and hard-to-wash items; and the auto door- opening SelfDry TM system that uses ambient air by opening the door to save energy. Beko 30" and 36" French-Door Refrigerators with HarvestFresh – 20 New Models Launching Earth Day, April 20, 2023, in Counter-Depth Bottom-Mount and 3- and 4-Door French-Door configurations — HarvestFresh™ is a groundbreaking innovation that takes Beko's EverFresh+ ® food preservation technology a step further through a three- color light system that simulates the 24-hour natural sun cycle to preserve essential vitamins and minerals found in fresh vegetables for longer. By combining this advancement with its AeroFlow™ technology, plus the industry's top energy-saving distinction, Beko is making it easier for American homeowners to live healthier, more sustainable lives. Beko 24" Front-Load Washer with RecycledTub™ and Beko 24" Ventless Dryer – First National Availability of Washer and Dryer Tandem — Beko's newest washer features the world's first washtub made entirely from 60 recycled plastic water bottles. By combining this technology with AquaTech® and SteamCure™ features offering greater washing performance, Beko is offering the most sustainable, purpose- driven washer on the market. Beko Cooking Appliances (Slide-In Range, Built-in Microwave Oven, 30" Speed Oven and Cooking Accessories) – Launching Spring and September 2023 — Beko is introducing a new 30" Slide-in Range in gas, dual-fuel, and electric configurations to replace the current line, effective July 2023, and a 30" Speed Oven with convection cooking and five cooking modes on Labor Day 2023. On the accessories side, in the spring the brand is offering an AirFry tray, oven trim kits, removable telescopic racks, filter strips, and griddles available separately or as an add-on for select cooking appliances. Beko works with a growing network of dealers throughout the U.S. to sell an ever-increasing family of kitchen and laundry products offering wellness while achieving the Environmental Protection Agency (EPA)'s highest honor for energy efficiency each of the past six years. Behind Beko products is a culture committed to exceeding ENERGY STAR ® , EPA, and DOE requirements and setting new standards for carbon- neutral manufacturing, training, energy communications, and sustainability at its 28 global production facilities. Visit www.beko.com/us-en/kbis for more information about the 40 new Beko products that are launching in 2023. MIELE TO OPEN U.S. PRODUCTION FACILITY FOR COOKING APPLIANCES First North America-based production plant to provide products for the United States, Canada, and Mexico Miele, manufacturer of premium domestic appliances, has announced plans to open a new production facility in the United States. This facility will be the first production plant developed in either North or South America. The United States was selected as the newest location to serve the rapidly growing and important North American market. "As a global company, we look to our markets as a way to inspire future growth and innovation," said Dr. Axel Kniehl, executive director, marketing & sales at the Miele Group, "Especially, the U.S. is a very important market for Miele, and we feel this is a necessary long-term investment that will ensure the strength of the Miele brand." Dr. Stefan Breit, executive director, technology at the Miele Group, added, I N D U S T R Y [ N E W S ]

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