Retail Observer

RETAILOBSERVER.COM MAY 2023 26 I N D U S T R Y [ N E W S ] RO "Miele is proud to make further investments in North America and provide greater access to premium German cooking appliances with shorter lead times. At the same time, we save CO2 by reducing the transportation across the Atlantic Ocean." The new Miele facility will produce premium home appliances relevant to the North American marketplace, particularly built-in cooking appliances and ranges. The new production plant will further expand the U.S. footprint of the brand, which also opened the Emerging Technologies Lab in Boston, MA in 2022 – another testament to the pioneering landscape. "We are excited that the U.S. has been selected for this expansion, and we are eager for the opportunity to be responsible for producing and distributing our German engineered and crafted appliances here for the North American market," said Jan Heck, president and CEO, Miele USA. "This new facility will greatly benefit our customers in the U.S., Canada, and Mexico." Miele is currently evaluating several locations within the U.S. to ensure the location meets the objectives of the company. The goal is to begin production at the end of 2024, and the workforce will grow to 150 employees by the end of 2025. Including the new plant, the Miele Group's international production network will now comprise a total of 16 plants, eight in Germany and one each in Austria, China, the Czech Republic, Romania, Poland, and the U.S. In addition to these, there are two plants belonging to the Italian medical technology subsidiary Steelco Group. NEW FULL-SIZE, OUTDOOR ELECTRIC GRILL FROM FIRE MAGIC Decades of flavor-enhancing design incorporated into luxury electric grill Fire Magic showcased a new full-size electric grill at this year's HPBExpo, offering a high-performance, high-tech luxury option for buyers seeking a sustainable grill outdoors. The Fire Magic Electric Grill will be available in the summer of 2023. Like all luxury grills and fire products manufactured by RH Peterson Co., the Fire Magic Electric Grill is crafted in the U.S., adhering to the company's exacting standards. The premium Fire Magic Electric Grill combines the luxury, performance, innovation, and durability inherent in the Fire Magic line of outdoor gas grills and cooking accessories. 80 years of grill manufacturing experience and technology has been leveraged to achieve the superior performance of the Fire Magic Electric Grill. "It doesn't matter how green, or stylish, or high-tech an electric grill is if the food it produces doesn't taste great," said Jerry Scott, senior vice president of sales at RH Peterson Co. "That's why we spent years engineering a luxury electric grill that looks great, meets the high-performance standards of Fire Magic, and cooks food that tastes fantastic." Designed specifically for outdoor use, the Fire Magic Electric Grill combines proven cooking features found in gas grills with new innovations that deliver cooking performance discerning home chefs demand: • Proprietary stainless-steel Flavor Grids accentuate the flavor of foods • Fast 15-minute preheat time • Heats up to 700 degrees for quick searing • Dual thermostatic control for flexible cooking • Durable, 304 stainless steel construction • Large Magic View window to monitor the cooking process without opening the grill cover and releasing heat • State-of-the-art control panel with Bluetooth® technology for convenient control of the grill from a smartphone The aesthetics of the new Fire Magic Electric Grill complement the product's performance, delivering a luxury look that's rare in the electric grill market. Cooking controls are designed to look and feel like those found on indoor appliances. The new grill will be available in two sizes: 1) A full-size, 240-volt, built-in unit featuring a large 31"x16" cooking surface, designed with patented Diamond Sear cooking grids. Cutout size: 33"W x 17.5"D x 7.5"H. 2) A small-format, 120V, 20-amp, built-in unit with a 16"x 16 Diamond Sear cooking grid surface. This option is ideal for space- constrained locations. Cutout size: 17.75"W x 17.5"D x 7.25"H. For more information, visit www.rhpeterson.com.

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