Companion Animal Product & Promotions Guide

June 2023

Animal Health Solution - a Henry Schein Animal Health magazine for veterinary professionals

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19 June 2023 | Product and Promotions Guide The Grain-Free Diet Grains are pets' source of essential carbohydrates, but some pet foods have been swapping out wheat, rice, and corn with potato starch and pea flour. As it turns out, this pet-food trend may be on its way out the door. Why people like it: The grain-free diet would be advisable if a dog has a grain allergy. If an owner suspects their dog has a high sensitivity to grains, they should consult their vet before making any dietary decisions — grains are among the rarest allergens a dog can be affected by. What they should know: If a dog has been eating grains regularly and they're healthy, there's no reason to take them off grains. Not only will sudden changes to their diet upset their stomach, but there can also be a risk of heart problems from the lack of natural grains dog foods contain. In recent years, the FDA has been conducting an investigation on certain brands of grain-free pet-foods after reports of heart disease and heart failure, especially in larger breeds of dogs. 2 The Homemade Diet Some pet owners prefer hand-making meals at home. But is it worth the effort? Why people like it: A homemade diet means total control over ingredients. When an owner expresses interest in this trend, veterinarians should ask about their recipes to verify the pet will be getting their necessary proteins, fibers, carbohydrates, and vitamins. This is a good opportunity for a vet to keep themselves in the loop with their client and their dog's diet. What they should know: The downside of a homemade diet? It's time-consuming and it can be expensive. Purchasing the various veterinarian-approved ingredients such as vegetables, meats, and grains can begin to add up, not to mention the amount of time it will take to prepare a meal that guarantees healthy results. If a pet owner isn't up to the commitment, they should stick to the kibble. About the author Jaime Williamson is a sales administrator at EPiQ Animal Health, where she helps manage distributor relationships. She graduated from The Ohio State University with a Bachelor of Science in food, agriculture, and environmental sciences and a minor in developmental psychology. 1. AVMA Policy: Raw or undercooked animal-source protein in cat and dog diets. https://www.avma.org/resources-tools/avma-policies/raw-or-undercooked-animal-source-protein-cat-and-dog- diets. Accessed online May 5, 2023. 2. U.S. Food & Drug Administration Advisory: FDA Investigation into Potential Link between Certain Diets and Canine Dilated Cardiomyopathy. https://www.fda.gov/animal-veterinary/outbreaks- and-advisories/fda-investigation-potential-link-between-certain-diets-and-canine-dilated-cardiomyopathy. Accessed online May 5, 2023. Regardless of the pet-food trend a pet owner might follow, clients should be consulting you, their veterinarian, before making any major changes to their pet's diet. After all, a veterinarian communicating nutrition with their clients and pets isn't just a fad — it's a necessity.

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