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Great Falls Area Chamber of Commerce www.greatfallschamber.org
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that aim, we have done most everything during our development in
an opposite fashion from most of our competitors. It has worked
well for us."
Their journey has not been without its many challenges. The
Johnson family owns 100% of their company including their real
estate in Great Falls and Coeur d'Alene, Idaho. They are proud of
that fact but also attune to the fact that they may need to attract
outside investment and capital if they want to be the true force on
a larger scale as they plan to become. "Because we are currently
wholly owned ourselves, an advantage we have had is that we are
very, very nimble as a company. All the big decisions are made at
home, quickly, in front of our fireplace while we enjoy our family
time. We are not waiting for others to chime in, make up their minds,
vote, etc. That's been helpful, particularly through the pandemic
where fluid decision making allowed us to capture larger market
share in our various markets."
Their goal for 2023 is 13,000 BBLS (barrels) which equals out to
roughly 403,000 gallons or 12,691.033 tons. "It's a stretch goal and
would constitute another big growth year but we believe we have
the pieces in place to make it happen." They also hope to continue
adding additional retail-focused, unique establishments in select cities
to showcase their brand and look to a future with a new, large-scale,
production-focused multi-regional craft brewery where they can
handle production capabilities for many years to come.
"We are tremendously appreciative of our fans, our friends, and our
amazingly supportive families. We are going for it and proud of the
fact that we are a first-generation family business that we believe can
last for many years!
Jeremiah Johnson, Owner
