Animal Health Solution - a Henry Schein Animal Health magazine for veterinary professionals
Issue link: https://www.e-digitaleditions.com/i/1503908
11 August 2023 | Product and Promotions Guide Testing and Explaining the Problem Dermatological problems in pets can come from many different sources, and while most pet owners are probably hoping for a quick solution and like the advice to give their pet diphenhydramine HCl or cetirizine when they get itchy, that's not always possible. 2,3 Clients need to understand the potential causes of itching, whether it be from ectoparasites, allergies, or infections, so that they understand the treatment plan. Diagnosing the cause of itchiness can be time consuming; it's important to walk clients through the process. One common disease that may take some extra education is atopic dermatitis. 4 Explain the condition thoroughly to improve both compliance with your treatment plan, and the quality of life for their pet. Talking Through Treatment Options There is a broad spectrum of treatment for pets with dermatological issues. Once you have determined the cause of the itching, you can better help your clients understand their options. When discussing treatment options with your clients, remember the advice "the best therapy is the one that's doable." If you are prescribing topical products like sprays, mousses, wipes, or shampoos, it's important to make sure that your clients understand how frequently to use them, as overuse can cause adverse effects. 5,6 Rather than prescribing two baths a week because that is the best course of treatment (or avoiding that recommendation because you aren't sure that the client will be able to follow through with it), try starting with a discussion. If the best treatment is indeed a full bath, make sure that that is something that is possible within their home, physical capabilities, and schedule. If not, work with them to see if their obstacles can be overcome, or consider a modified plan. The goal of any treatment plan, whether topical or systemic, is relief for the pet. If your client picks up their prescription but never uses it, you're likely to see them back for the same problem. In the case of chronic disease, this becomes even more important, because the need for treatment isn't going away. Consider starting out slowly so their pet can get used to the approach, and then work up to the optimal plan once the client and patient are more comfortable. Prescription Management Whatever solution you and your clients land on for their itchy pets, it's probably going to involve a pill, topical cream, shampoo, or spray. To avoid purchasing and stocking a large variety of products in your practice, consider using Covetrus ® Prescription Management. In addition to saving you time, money, and shelf space, an online pharmacy can help you to easily create and renew scripts and monitor compliance.