Retail Observer

RETAILOBSERVER.COM AUGUST 2023 22 I N D U S T R Y [ N E W S ] TIME-SAVING 110V 1.6 CF WASHER + VENTED SENSOR REFRESH DRYER BUNDLE Cutting-edge laundry appliance combo designed to meet the unique needs of the customer Equator Appliances, a pinnacle manufacturer of innovative home appliances, is thrilled to announce the launch of its latest product, the Equator 110V 1.6 CF Washer with Pet Cycle and 110V 3.5CF Vented Sensor Refresh Dryer. This dynamic laundry duo has been meticulously crafted to save space and time, while offering a premium set of features and cycle types. The Equator 110V 1.6 CF Washer with Pet Cycle is especially valuable for pet-loving households. As part of its advanced features, this washer includes a Pet Cycle specifically designed for effectively cleaning pet bedding, blankets, and toys while ensuring optimal care for these items. The Pet Cycle utilizes a combination of precise temperature control and specialized agitation settings to eliminate pet hair, dander, and odor, providing a hygienic and fresh laundry experience. "Our latest washer-dryer bundle truly delivers the complete package in terms of flexibility and top-tier features," said Nick Mathews of Equator Advanced Appliances. "We're thrilled to deliver the products our customers need to optimize their time, energy usage, and interior space, while helping them keep their laundry as clean as possible." Both the washer and dryer are compact in size, making them ideal for homes with limited space. There is also a side-by-side option for those who prefer this configuration. The set includes 16 programs, including ECO, Heavy, Normal, Wool, Baby, and Quiet. It also includes four memory programs, to help busy individuals save even more time. All other premium programs and cycle types are geared toward helping users of this appliance bundle optimize their time each day, so they can spend more time on living and less time on chores. Key features of the Equator 110V 1.6 CF Washer with Pet Cycle and 110V 3.5CF Vented Sensor Refresh Dryer include: • Pet Cycle for thorough cleaning and elimination of pet hair, dander, and odors • Allergen Cycle, to help reduce allergy symptoms by eliminating dust, dander, pollen, and more • Vented design and sensor system in the dryer for efficient drying cycles and energy conservation • Compact size and 110V compatibility for easy installation in any space • Winterize Cycle for quick and easy winterization at the touch of a button • Wrinkle Guard feature that keeps clothing crisp and smooth The Equator 110V 1.6 CF Washer with Pet Cycle and 110V 3.5CF Vented Sensor Refresh Dryer can be purchased directly through major appliance retailers nationwide for $1,519. Please visit www.equatorappliances.com for more information. WHIRLPOOL CORPORATION ANNOUNCES SHANNON BLAKELY AS VICE PRESIDENT OF NORTH AMERICA BRAND MARKETING Experienced brand strategist Shannon Blakely is rejoining Whirlpool Corporation as vice president of North America brand marketing. Blakely will be responsible for all aspects of marketing, from strategy to execution, for the company's brands across the North America region. Blakely will also oversee WoW Studios, Whirlpool Corporation's in-house creative and advertising agency, as well as the company's consumer insights team. In this role, Blakely will help define the consumer experience, foster

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