Retail Observer

September 2023

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 15 of 67

RETAILOBSERVER.COM SEPTEMBER 2023 16 SEPTEMBER INDUSTRY [ N E W S ] THERMASOL INTRODUCES LUXURY COLLECTION OF INDOOR AND OUTDOOR SAUNAS Saunas Bring the Brand's Mission of Personal Health and Wellness Full Circle ThermaSol ® , the industry leader in steam bath equipment and technology since 1958, is enhancing its already stellar family of products with new indoor and outdoor luxury saunas. Available in three design configurations – outdoor barrel, outdoor canopy barrel, and indoor – each sauna is hand crafted from Clear Western Red Cedar or Nordic Spruce. Inspired by the brilliance of Northern European sauna technology and design, ThermaSol's latest collections offer luxurious features and exceptional detailing, from the heater, lumber, and accessories, to mood lighting and Wi-Fi accessibility. "For 65 years, ThermaSol has been extolling the virtues of health and wellness using water-based therapies such as smart showering and steam. Therefore, adding premium saunas to our offering aligns with our mission," said Patrick Weidl, director of business development for ThermaSol. "These saunas are unlike anything else on the market today and are designed for those who want the very best in a single offering. We make it uncomplicated for individuals who are seeking a top-tier product, since we specify the best of everything for each sauna." The health benefits of saunas have long been known: improved blood circulation, skin rejuvenation, enhanced cardiovascular function, better sleep, stress management, and relaxation. In Europe, saunas remain an integral part of cultural life, and their global expansion is increasing daily as the benefits and knowledge are passed on. In Finland, for instance, there are more than 3,200,000 saunas – even though the population is just 5,500,000. There are more saunas than cars!

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