Retail Observer

September 2023

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 21 of 67

RETAILOBSERVER.COM SEPTEMBER 2023 22 COOK MORE WITH LESS COUNTER SPACE The air fryer basket's XXL 6QT capacity offers enough space to cook a whole 6-lb chicken along with the oven's 5QT capacity providing room to prepare a 9" pizza, while the space-saving vertical alignment only occupies 12.5" of counter space to maintain room for all other kitchen activities. The Midea Air Fryer Oven uses Rapid Air Circulation technology to provide fast and consistent cooking at up to 450 degrees in both the top air fryer basket and bottom oven. Packed with a variety of unique features, the Midea 11QT Two-Zone Air Fryer takes up about two- thirds as much counter space compared to having both a traditional single-basket air fryer and a toaster oven. ADDITIONAL FEATURES The Midea 11QT Two-Zone Air Fryer Oven is designed to cover all cooking needs in one small appliance. With see-through windows, you can keep an eye on cooking progress in both zones without opening the door. It offers a 10-in-1 slate of cooking programs including air fry, bake, grill, roast, and more. The air fryer also possesses Wi-Fi ® capabilities through the MSmartHome app, allowing users to activate voice control with Alexa or Google Assistant, receive notifications and utilize all the air fryer's features remotely. Through the MSmartHome app, users will also have access to 50+ pre-programmed smart recipes to remove any uncertainties around time and temperature to cook the perfect meal. The air fryer basket, oven grill tray, and oven crisper plate are made with 100% food-grade and high temperature resistant materials, and are designed with a non-stick coating to make cleaning a breeze. The Midea 11QT Two-Zone Air Fryer Oven is available now exclusively at, and will be available at an expanded list of retailers in September. Please visit for more information on the Midea 11QT Two-Zone Air Fryer Oven or the company's full range of home appliances. Source Mintel: Cooking in America – US 2022 WATERMARK DESIGNS AND BARRY GORALNICK INTRODUCE THE JAMES COLLECTION First collaboration is a sophisticated exploration of the industrial trend Watermark Designs, the Brooklyn-based manufacturers and designers of faucets, fixtures, and accessories for residential and commercial properties, have teamed up with renowned architect, interior designer, and product designer Barry Goralnick on a bathroom collection that elevates the industrial trend by adding a level of sophistication and luxury. The new collection, according to Barry Goralnick, is the "definition of my signature statement, Blended Modern™." With its nod to traditional and industrial design, the collection has one foot in the past and one in the future. "People always gravitate to things that they can relate to from their personal histories. The industrial aesthetic has been popular ever since the modern architecture of the Bauhaus Movement brought it from the factory to the home," says Goralnick. "Each generation has utilized it in different ways, as a small gesture or a literal one. This softened design with elegant finishes takes it to a new level." An accomplished architect, interior designer, and product designer, Goralnick marks his first foray into plumbing products, choosing to work with Watermark Designs for several reasons: the brand's designs are forward-looking with their use of textures, finishes, and choices beyond what some larger brands offer. It was important to Goralnick that Watermark hand-crafts their products in Brooklyn, as the collaborators could meet more easily to work through any design or technical challenges. "We've had great success collaborating with architects and designers – their creativity helps inspire our team, and that was exactly how our collaboration with Barry Goralnick worked. He brought his energy and vision and matched it with our engineering capabilities. We are very proud of this collection," says Avi Abel of Watermark Designs. The James Collection is complete with both knobs and lever faucets, towel bars, toilet paper holders, shower faucetry and I N D U S T R Y [ N E W S ]

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