9 2023 | Covetrus Brand Catalog Can't find what you are looking for? Contact your Covetrus North America representative.
SOURCES:
The Nielsen Company (US), LLC. (2018, February 17). The Rise and Rise Again of
Private Label. Nielsen. https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/
global-private-label-report.pdf
Marcarelli, R. (2018, November 30). Private Brand Share Could Grow 35% in Next
Decade: Study. Winsight Grocery Business. https://www.winsightgrocerybusiness.com/
retailers/private-brand-share-could-grow-25-next-decade-study
Patel, N. Are you Losing Sales By Giving Customers Too Many Choices?. Neil Patel.
Retrieved August 2019, from https://neilpatel.com/blog/too-many-choices/?lang_geo=us
Packaged Facts. (2016, February 26). Millennials as Pet Market Consumers. Packaged
Facts. https://www.packagedfacts.com/Millennials-Pet-Consumers-9858011/
Canadian Veterinary Journal. (2016, May) the path less traveled to profit: Expenses and
budgeting. National Library of Medicine. https://www.ncbi.nlm.nih.gov/pmc/articles/
PMC4827751/
Mordor Intelligence. Veterinary Parasiticides Market - Growth, Trends, COVID-19 Impact,
and Forecasts (2002-2027). Mordor Intelligence. Retrieved August 2019, from https://
www.mordorintelligence.com/industry-reports/veterinary-paraciticides-market
dvm 360. (2017, August 3). The pricing struggle: How high is too high for pet owners?.
dvm 360. https://www.dvm360.com/view/pricing-struggle-how-high-too-high-pet-
owners
Smith, S. (2018, February 26). The rebirth of the private label. National Retail Federation.
https://nrf.com/blog/rebirth-private-label
Adopting private brands within a veterinary clinic is a great
way for practices to increase profitability while maintaining
their current fee schedules. When veterinarians develop an
annual budget, pharmaceuticals and supplies are typically
among the most expensive items on the list. Even making
small changes, such as switching to private brands for
routine procedure products (such as syringes and gauze),
can help veterinarians find savings fast. When maintaining
the same retail price or service fees, the lower cost of
private brand items can boost practice profits by as much
as 20-30 percent.
Advantages to purchasing
private brand products
Digital channels have made price comparisons easier and
faster than ever. When looking at brand name and private
brand products side-by-side, it's clear which product comes
out on top. Private brands allow consumers to leverage
the scope of a company and allow the company to build
trust through their product offerings. When it comes to the
veterinary world, private brands:
• Provide access to a large selection of pharmaceutical and
hospital supply products that are of comparable quality to
many leading national brands.
• Offer a brand that clinics are familiar with across many
essential product categories, decreasing decision fatigue
while shopping.
• Can help clinics maintain competitive fee schedules
during challenging market conditions and compete in an
age of digital price shopping.
• Present clinics an avenue to increase profits while offering
cost-conscious clients options to meet their budgets.
As a healthcare provider, you can remain confident in
the knowledge that you'll continue offering high-quality
products to your clients. Consumers have already taken the
plunge. Isn't it time you switched to private label brands?
With Covetrus
®
comes an even more comprehensive set
of integrated services and technology solutions centered
all-around the veterinary practice, including our Prescription
Management platform and online pharmacy service.
Call 855.724.3461 to schedule an
appointment with your Covetrus
representative who can generate a
customized cost-savings report on
everyday items you purchase
for your practice.
