Animal Health Solution - a Covetrus magazine for veterinary professionals
Issue link: https://www.e-digitaleditions.com/i/1511420
8 Covetrus | ph: 855.724.3461 | fx: 888.329.3861 | northamerica.covetrus.com Maximize client outreach Effectively reaching out to your client base is essential for creating awareness and encouraging clients to order through your practice-branded online pharmacy. Here are some strategies to help inform your clients: Notification Systems: Make sure you're opted in to our client engagement program so that your clients can receive hyper- personalized, practice-branded communications about prescription refills, promotions, and product news through email, SMS text message, and direct mail, sent on your behalf at no additional cost. Email Collection: Develop strategies to collect client email addresses for targeted marketing communications. Ask your Customer Success Manager to share some best practices! Add a "Shop Now" button Making it as easy as possible for your clients to get to your pharmacy will go a long way to improving use. Add a prominent "Shop Now" button to your website that leads directly to your pharmacy. If you're looking for some assistance adding a button, we can help. Share on your social media Use your social pages to get your clients familiar with the fact that you have an online pharmacy. We offer monthly themes and promotions that you can share with your followers through our Prescription Marketing Suite. Chat with clients early and often Seize every opportunity to discuss and promote your online veterinary pharmacy with clients. Whether it's at the reception desk, in the exam room or at check-out, integrating mentions about the online pharmacy into your interactions can improve client awareness. Highlighting benefits, such as manufacturer discounts, fast home delivery and Autoship fulfillment helps put a spotlight on how convenient ordering can be. Promote with printed materials Keep your online pharmacy top-of- mind in your clinic and at home with printed material. Effective placements include: Posters: Hang posters in exam rooms, waiting areas and high- traffic areas that highlight the benefits of your online pharmacy. Invoice Updates: Include a QR code on invoices or receipts that directs clients to your online pharmacy URL. Stickers: Add stickers to in-clinic diet inventory and prescription bags that remind clients to re-order through your online pharmacy. Promoting your online veterinary pharmacy can be a key success factor in operating a healthy practice. Visit cvet.co/vRxPro to learn more about our prescription management solution and how vRxPro can help streamline your digital scripting processes, enhance client engagement and optimize patient care. Maximize Your Reach