Today's Specialty Food Consumers:
They
What
Spend
The percentage of food dollars that SFCs spend each week rose from 34 percent to
40 percent, which is a testament to the growing importance of specialty food in
shoppers' baskets.
Specialty food is mainstreaming. When looking at spending on specialty food as a
share of total grocery spend, it is noteworthy how little di•erence there is between
higher and lower income demographics. There has been a shift slightly toward higher
incomes in the past two years, but otherwise the list is similar to previous years. The
highest and lowest income groups ($150K+ and less than $25K) spend more than the
rest. This might seem odd, but the lowest income group likely includes many retired
people that do not have a large income but are well-o•.
In line with other generational data the report shows, Gen Z and Millennials
slightly outspend Gen X (in percentage of spending that goes to specialty) and
substantially outspend Baby Boomers.
Base: N =1630 Internet users age 18+ who purchased any specialty food and beverages in the past six months
Source: SFA
50% 40% 30% 20% 10% 0%
All 40%
42%
38%
42%
33%
37%
40%
41%
47%
40%
46%
39%
29%
33%
35%
38%
49%
42%
Male
Female
Less than $25K
$25K -$49.9K
$50K - $74.9K
$75K - $99.9K
$100K - $149.9K
$150K or more
18-25 Gen Z
26-42 Millennials
43-57 Gen X
58-76 Baby Boomers
#in Household - 1
#in Household - 2
#in Household - 3
#in Household - 4
#in Household - 5 or more
Specialty
Beverage
& Food
Spending
in Total
Grocery
Weekly
Percentage
of
WINTER 2024 33
