RETAILOBSERVER.COM FEBRUARY 2024
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his book offers a comprehensive and usable approach to negotiations
that can springboard a career or a company, one deal at a time.
Business and organization leaders spend well over half their professional
time engaged in negotiations. It's how they do deals, lead their employees,
and manage relationships. Most leaders learn to negotiate on the job, through
a long process of trial and error. In today's competitive marketplace, there's
no time for experimenting or room for mistakes.
The good news is that by mastering negotiation the next level of success can
be closer than it appears. The actionable advice and practical guidance in this
book offer a roadmap for every type of negotiation. Through case studies,
illustrations, exercises, and personal stories, Lowry shows you how to:
• Make strategic decisions – move from doing what's comfortable to doing
what's most strategic.
• Manage the process – carefully balance the urge to compete with the
need to collaborate.
• Deliver the deal – fine-tune the negotiation process to achieve the desired
outcomes.
Negotiation Made Simple makes it easy to join the ranks of leaders who've
experienced unprecedented success by making negotiation simple.
B O O K R E V I E W
NEGOTIATION MADE SIMPLE
Negotiators may be born, but great negotiators are made
Author: Dr. John Lowry is a recognized authority on negotiation with deep experience as a lawyer, business consultant,
entrepreneur, negotiation coach, and university administrator. His results-focused, systematic approach to negotiation
has been successfully implemented by thousands of professionals across the U.S. Dr. Lowry teaches negotiation at the
top-ranked Straus Institute for Dispute Resolution at Pepperdine University School of Law and at Vanderbilt University.
Dr. Lowry also serves as president of The Lowry Group, LLC, where he provides negotiation training and coaching for
governmental entities, major insurance companies, healthcare organizations, and other businesses.
Publisher: HarperCollins Leadership
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