RETAILOBSERVER.COM FEBRUARY 2024
14
GE APPLIANCES REINVENTS THE WAY
CONSUMERS DISCOVER RECIPES, SHOP, AND
COOK, WITH NEW INTEGRATION FOR SMART
RANGES AND WALL OVENS IN COLLABORATION
WITH KROGER
Consumers can select recipes from the oven
touchscreen and add ingredients to their
Kroger cart with one click
GE Appliances, a Haier company, is proud to announce its
latest feature for select WiFi-connected wall ovens and ranges
in collaboration with Kroger, a leading U.S. retailer. The update
brings culinary creativity and convenience to the kitchen, while
offering a new way to discover recipes, shop for ingredients,
and cook.
"Kroger's technology-driven approach to creating convenient
and seamless shopping experiences for its customers aligns
with our vision to support our consumers throughout the meal
preparation process," said Viren Shah, chief digital officer at GE
Appliances. "We are thrilled to collaborate with Kroger and use
our combined expertise in the food ecosystem to deliver
experiences and features that truly resonate with consumers."
With this over-the-air update, more than 150,000 consumers
with select GE Profile™, CAFÉ™, and Monogram™ wall ovens
and slide-in ranges can now enjoy seasonal culinary inspiration
directly from their appliance's LCD screen. The touchscreen on
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