Retail Observer

February 2024

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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FEBRUARY 2024 RETAILOBSERVER.COM 35 Q uestex's Digital Signage Experience 2023 (DSE), the preeminent event for the digital signage industry, brought together the entire digital signage ecosystem – advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers, and more from 61 countries. DSE attendees were able to walk through a rainbow tunnel that led to Questex's Live Design International (LDI) show, co-located to convene industry leaders, change makers and planners in entertainment, destin- ations, and event technology to reimagine extraordinary experiences, share expertise, and innovate new technologies around live events and entertainment. Together, DSE and LDI drew nearly 15,000 registrants to the co-located events. The quality of the DSE audience was high – 79.4% of registrants were end users, designers, or systems integrators. DSE HIGHLIGHTS A dynamic educational experience with 80+ industry leaders, with sessions covering retail, entertainment, public spaces, restaurants, content, strategy, technology, artificial intelligence, and digital out-of-home (DOOH). • Three Keynote Speakers: The opening keynote by Laura Frank, executive director and creative advocate, frame:work, delved into the value of collaborative problem-solving in today's world of entertainment production. The lunch keynote by Jamie Reilly, General Manager, Moment Factory Events & USA, Moment Factory, explored shifting realities of place and how digital enhancement is pushing the boundaries. The final keynote by Dale Sheehan, executive creative director, Meow Wolf, invited attendees to step into the extraordinary world of dimensions of unconventional innovation in immer- sive environments. • Other notable speakers included: executives from Captivate Network, Fidelity Investments, Google, HH Global, IA Interior Architects, Lenovo, Lincoln Center, Minneapolis-Saint Paul Airport, NSCA, Publicis Sapient, Sony, T-Mobile, The Museum of Flight, and University of San Francisco, among many others. • The Expo Hall showcased 60 exhibitors demonstrating new technologies. The Digital Signage Federation (DSF) also provided guided tours for attendees around the Expo Floor. • Artist installation: ClearLED, makers of transparent LED displays, built a 4-meter (13 feet) cube in "The Park" area of the event. In addition, digital artists Vero Lyn Esque, Stuart Fingerhut, Brian Henry, and Fillip Isgro displayed their work on the cube. Esque also demonstrated its motion capture using Unreal Engine. • Fulldome.pro brought its Super Reality Dome which provided an immersive experience on the DSE Show Floor. QUESTEX'S DIGITAL SIGNAGE EXPERIENCE 2023 THE ULTIMATE GATHERING OF DIGITAL SIGNAGE EXPERTS

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