FEBRUARY 2024 RETAILOBSERVER.COM
35
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uestex's Digital Signage Experience 2023
(DSE), the preeminent event for the digital
signage industry, brought together the entire
digital signage ecosystem – advertising, brand
marketing, experience design, entertainment,
hospitality, and retail, as well as IT systems integrators,
manufacturers, and more from 61 countries.
DSE attendees were able to walk through a rainbow
tunnel that led to Questex's Live Design International
(LDI) show, co-located to convene industry leaders,
change makers and planners in entertainment, destin-
ations, and event technology to reimagine extraordinary
experiences, share expertise, and innovate new
technologies around live events and entertainment.
Together, DSE and LDI drew nearly 15,000 registrants
to the co-located events. The quality of the DSE
audience was high – 79.4% of registrants were end
users, designers, or systems integrators.
DSE HIGHLIGHTS
A dynamic educational experience with 80+ industry
leaders, with sessions covering retail, entertainment,
public spaces, restaurants, content, strategy, technology,
artificial intelligence, and digital out-of-home (DOOH).
• Three Keynote Speakers: The opening keynote by
Laura Frank, executive director and creative
advocate, frame:work, delved into the value of
collaborative problem-solving in today's world of
entertainment production. The lunch keynote by
Jamie Reilly, General Manager, Moment Factory
Events & USA, Moment Factory, explored shifting
realities of place and how digital enhancement is
pushing the boundaries. The final keynote by Dale
Sheehan, executive creative director, Meow Wolf,
invited attendees to step into the extraordinary world
of dimensions of unconventional innovation in immer-
sive environments.
• Other notable speakers included: executives from
Captivate Network, Fidelity Investments, Google, HH
Global, IA Interior Architects, Lenovo, Lincoln Center,
Minneapolis-Saint Paul Airport, NSCA, Publicis Sapient,
Sony, T-Mobile, The Museum of Flight, and University of
San Francisco, among many others.
• The Expo Hall showcased 60 exhibitors demonstrating
new technologies. The Digital Signage Federation (DSF)
also provided guided tours for attendees around the
Expo Floor.
• Artist installation: ClearLED, makers of transparent
LED displays, built a 4-meter (13 feet) cube in "The Park"
area of the event. In addition, digital artists Vero Lyn
Esque, Stuart Fingerhut, Brian Henry, and Fillip Isgro
displayed their work on the cube. Esque also
demonstrated its motion capture using Unreal Engine.
• Fulldome.pro brought its Super Reality Dome which
provided an immersive experience on the DSE
Show Floor.
QUESTEX'S
DIGITAL SIGNAGE
EXPERIENCE 2023
THE ULTIMATE GATHERING OF DIGITAL SIGNAGE EXPERTS
