Retail Observer

RETAILOBSERVER.COM MARCH 2024 18 THOR KITCHEN UNVEILS INNOVATIVE X-SERIES AT KBIS 2024, REVOLUTIONIZING LUXURY APPLIANCES THOR Kitchen, renowned for its commitment to affordable luxury in kitchen appliances, once again made history at the 60th Annual KBIS Show in Las Vegas. For the first time ever, THOR Kitchen introduced the eagerly anticipated X-Series, a collection of built-in panel-ready products that elevate the brand's offerings to the higher echelons of the luxury kitchen appliance market while maintaining the affordability the brand is known for. The THOR Kitchen X-Series boasts opulent and high-performing ranges featuring powerful burners with precious metal finishes designed to meet the discerning tastes of the luxury kitchen connoisseur. This new suite also includes built-in vent hoods and panel-ready refrigeration, providing designers with a comprehensive solution for creating exquisite and customized kitchen spaces. "THOR Kitchen takes pride in spearheading the evolution of affordable luxury in kitchen appliances. The introduction of the X-Series at KBIS 2024 is a testament to THOR Kitchen's relentless pursuit of excellence, providing designers and consumers with a sophisticated yet accessible catalog of options for crafting their dream kitchens. We're here to redefine industry standards by offering innovation, quality, and affordability in every product we unveil," said Timothy Lee, senior marketing manager of THOR Kitchen. This pivotal year for THOR Kitchen offers designers the opportunity to explore the brand's unique "Good, Better, and Best" pricing strategy. The A-Series kitchen suite caters to the good, or entry-level price point, while the new T-Series introduces tilt panel ranges at the best-selling mid-tier price point. The H and L Series ranges continue to offer excellence in the mid-tier, and the groundbreaking X-Series now stands as THOR Kitchen's flagship at the high-end price point, providing designers and customers with an unparalleled selection. THOR Kitchen has a rich history of challenging industry norms, having disrupted the luxury appliance market years ago by introducing a full suite of commercial stainless steel kitchen appliances at an unprecedented $5,500. In 2024, THOR Kitchen continues its expansion into both lower and higher price points, catering to a broader clientele with diverse needs. As part of the KBIS experience, THOR Kitchen invited attendees to witness cooking demonstrations by celebrity chef Bradley Miller (chefbradmiller.com), THOR Kitchen Brand Ambassador, host of Food Network's Food Truck Nation, and co-owner of the Inn of the Seventh Ray Restaurant in Los Angeles. With a record-breaking year in 2023, THOR Kitchen promises a breathtaking showcase, now spanning two stories at Booth W1665. Industry leaders were encouraged to stop by the booth to explore THOR Kitchen's innovative products, gain insights into the brand's expansion, and discover the groundbreaking THOR Kitchen Affiliate Program. This incentive program allows sellers to earn commissions for their THOR Kitchen sales. THOR Kitchen is a leading provider of high-quality kitchen appliances, committed to delivering affordable luxury to homeowners and designers alike. With a history of innovation and industry disruption, THOR Kitchen continues to redefine expectations in the kitchen appliance market. Please visit www.thorkitchen.com for more information. SMEG INTRODUCES NAVY BLUE COLLECTION Inspired by the sea, new small appliances are Italian designed and fashion-forward SMEG, the Italian appliance brand known for products that combine style and function, is excited to introduce its Navy Blue Collection. Drawing inspiration from the brand's fashion roots and the storied history of the British Royal Navy, the color integrates well into neutral kitchens, while complementing both light and dark wood tones. I N D U S T R Y [ N E W S ]

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