RETAILOBSERVER.COM MARCH 2024
6
Moe Lastfogel
moe@retailobserver.com
Moe's Musings Views
Surfs up, let's go!
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I
wrote this article a while back and felt it was worth revisiting.
"Today's economy is in such a flux, many of us don't know if we are
coming or going. Are we going the way of the auto makers and still flying
in a private jet or are we looking for the commuter specials? What is wrong
with renting a Corolla for a week instead of a limo pickup at the airport? Are
you making changes that will affect you and your employees' direction for
the good of all and not just for a few?
"These are hard questions we all need to answer today, NOT tomorrow.
What got you to where you are? What decisions did you make two, five, ten
or even 25 years ago that set your course? Ok, some of you were riding Big
Wheels 25 years ago, but even then, life changing decisions were right
around the corner for you. If we are to go the way of the lemmings, we would
just run to the nearest cliff and hope nothing bad will happen to us if we
jump (cue YouTube video).
"Let's say we don't just jump and think about it first. What actions should
we be taking now to get ahead of the economic tidal wave that is being
talked about? I choose to buy a surfboard to jump in front of this Tsunami
and have a great ride in. Why not? In every economic downturn, fortunes
have been made. It's easier to make a fortune in a downturn than it is at any
other time in the economic cycle. When there is a downturn, that's when
opportunity knocks. Are you going to answer the door when it does? Better
yet, why don't you open the door and go find the opportunities? Scratch
that—make the opportunities happen. We are the riders of our own waves.
Do I turn right and just miss the ride of a lifetime or turn into the 'tube' and
be named a hero by others on board with me?
"We are all at a crossroads for making the right choices. So why not make
yours count?"
tribgroup.com
ARE YOU RIDING
THE TIDAL WAVE
OR CHOOSING TO
STAY ON THE BEACH?
