Retail Observer

May 2024

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

Issue link:

Contents of this Issue


Page 13 of 35

RETAILOBSERVER.COM MAY 2024 14 BERTAZZONI LAUNCHES CELEBRATED CARBONIO FINISH FOR COMPLETE KITCHEN APPLIANCE SUITE The Italian appliance brand expands availability of the stylish finish to transform the entire kitchen into a coordinated, luxurious cooking haven Bertazzoni, the six-generation family-owned Italian manufacturer of award-winning appliances, unveiled several innovations at the 2024 Kitchen and Bath Industry Show (KBIS), hosted by the National Kitchen and Bath Association (NKBA | KBIS). Leading products include the extension of the Carbonio finish, which will soon be available across a complete kitchen appliance suite, following its well-received 2023 debut in induction ranges and matching hoods. The expansion comes as Bertazzoni furthers its commitment to induction, investing in the North American market, and growing the brand's impressive portfolio in size and capabilities with new designs, features, technologies, and more. "Our goal is to design and engineer beautiful, high-quality products that enhance the lives and user experiences of every customer," said Nicola Bertazzoni, president of Bertazzoni North America, chief operational officer of Bertazzoni S.p.A, and recently elected board member of The National Kitchen and Bath Association (NKBA | KBIS). "Bertazzoni's 2024 introductions are a culmination of the outstanding, innovative, homeowner-focused thinking we've built our reputation on for more than 140 years. With the Bertazzoni promise and spirit of innovation at the core of every design, we're excited to launch these products and present even more possibilities for personalizing today's kitchen design." Last year, Bertazzoni launched the award-winning 36" XT induction downdraft cooktop and 48" induction range, both of which continue to receive numerous recognitions for their outstanding performance, ease of use, and eco-friendly capabilities. Bertazzoni now offers the greatest number of induction solutions in its class, and for the first time the new surface cooking offerings will be available at pricing comparable to gas cooktops, removing cost as a barrier to entry for induction innovations. The latest cooktops and ranges are available in a variety of sizes, and offerings were proudly displayed in a dedicated induction section at the brand's KBIS booth. Noteworthy introductions and business developments from the brand include: CARBONIO FINISH FOR THE FULL PRODUCT SUITE Carbonio is a matte graphite-shaded finish that conveys confidence and strength. Evocative of the high performance and elevated paint finish of luxury sports cars, Carbonio debuted in the U.S. market in 2023 with availability exclusive to Professional Series induction ranges and ventilation. Now the appliance leader is further integrating Carbonio into its portfolio with finish options for a full product suite, including refrigeration and dishwashers. "The joy of cooking comes from family, food, functional design, and precision engineering – all essential aspects to immerse oneself in each kitchen experience," said Valentina Bertazzoni, style and communication director of Bertazzoni S.p.A. "We designed Carbonio as a uniquely tactile offering, ingrained with a sophisticated, coordinated, compelling look and feel. The matte yet implied velvety surface texture makes a powerful statement, and the combination of several appliances, or a full suite, brings an innately confident presence to the kitchen." As Bertazzoni's first new colorway in several years, the finish has received rave reviews from industry professionals and homeowners alike. In 2023, Bertazzoni's Professional Series 48" induction range in Carbonio won several awards including Kitchen & Bath Business Kitchen Product of the Year, USA Today/Reviewed KBIS Editors' Choice Award, The Chicago Athenaeum Good Design Award, and Kitchen & Bath Design News Top 20 Most-Asked-About Products, among others. Additionally, the range with matching hood in Carbonio was a 2024 Best of KBIS finalist in the "Style Statement: Kitchen" category. Bertazzoni's complete kitchen appliance suite in Carbonio debuted on February 27, 2024 at KBIS, with products expected to be available for purchase later this year. MAY INDUSTRY [ N E W S ]

Articles in this issue

Links on this page

Archives of this issue

view archives of Retail Observer - May 2024