Retail Observer

• Accessibility & Innovation for All – CES 2024 fostered a platform centered on universal design for the diverse tech industry to come together and converse on the next wave of innovation. CES featured sessions on diversity in the tech industry, a wave of new technologies that will improve lives, and advances in accessible gaming. CTA also announced a new investment partnership in TFX Capital, which supports veteran entrepreneurs in tech. Attendees saw, heard, and touched advancements in the health space, ensuring technology bridges the gaps in care through improved eye testing cameras or using AI-driven speech technology to simulate a natural voice for those with disordered speech. Nuance Audio Hear- ing Glasses by EssilorLuxottica transformed what glasses can do. — C Space: Entertainment and Content – CMOs, CCOs, and CXOs converged across CES for conversations and exhibits, including at C Space, which spanned ARIA, Vdara, and Cosmopolitan. Attendees from the marketing, entertainment, and media industries explored the tech trends impacting content consumption, AI, programmatic and connected TV, advertising, and consumer behavior – including catering to Gen Z. — Gaming & E-Sports – Gaming has evolved from the console and PC entertainment-focused days into a social platform used by most adults globally. The push for controllers and other gaming accessories with inclusive design standards will allow more consumers to become gamers. Similarly, advancements in captioning technology and wearables will ensure the entertainment sector improves accessibility. Exhibitors included: AARP, AgeTech Collaborative, Bandai Namco, EssilorLuxottica, Garmin, LG, Meta, Microsoft, Netflix, Nvidia, Razer, Samsung, SpaceX/Starlink, Whispp, and Ubisoft. • CTA's 100th Anniversary – CTA kicked off its 100th anniversary at CES 2024, celebrating a century of igniting innovation by advocating for innovation-friendly policies, capturing emerging trends in market research, developing consensus standards, and convening innovators to solve some of the world's biggest challenges. • Innovation Policy Summit – At a moment of global uncertainty and rapid technology advancement, government leaders shared an optimistic view of regulation to empower tech innovation, including in AI. 160+ international, federal, state, and local government officials and staff participated in the Leaders in Technology Program and IPS, which convened top innovators and policymakers to discuss the future of pressing tech policy issues, including privacy, health innovation, trade policy, competition, artificial intelligence, and self- driving vehicles. Senior government officials at CES 2024 included U.S. Senators John Hickenlooper (D-CO), Ben Ray Lujan (D-NM), Cynthia Lummis (R-WY), Catherine Cortez Masto (D-NV), and Jacky Rosen (D-NV), FDA Commissioner Robert Califf, FCC Commissioners Brendan Carr and Anna Gomez, FTC Commissioner Rebecca Slaughter, Deputy Assistant to the President and Deputy National Security Advisor for Cyber and Emerging Tech Anne Neuberger, Chair of the U.S. Consumer Product Safety Commission (CPSC) Alexander Hoehn-Saric, and Assistant Secretary for Investment Security at the U.S. Department of the Treasury Paul Rosen. CES also attracted dozens of government officials from around the world and international organizations, including UN Envoy on Technology Amandeep Singh Gill. Visit CES or the CES App, sponsored by Walmart, for keynotes, sessions, and product announcements. View the high-res image gallery and download B-roll. We'll be ALL TOGETHER again as CES returns to Las Vegas from January 7-10, 2025. RO

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