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Great Falls Area Chamber of Commerce www.greatfallschamber.org
What factors contributed for you to choose Great Falls?
When the store first opened in Great Falls in 1962, Ray Frank
saw the need for animal health and livestock supplies in the
Great Falls area.
How many employees do you have?
WRS employs 50 staff in Billings and 10 here in Great Falls.
What is unique about your business?
WRS prides ourselves on customer service and community
involvement. When you call, you talk to one of our salespeople
who have extensive knowledge of the products we sell.
What has been your biggest success?
Opening new stores and expanding our footprint in Montana.
What has been your biggest challenge?
The core of our Business is animal health. So the ups and
downs of the economy affect us, as well. Another challenge
was going from handwriting all sales tickets to switching to a
computer-based Point of Sale system. This was a big change
at the time but ultimately for the best!
How have you been able to turn challenges
into opportunities?
With the expansion of our Billings location bringing in clothing
and hardware, it helps fill the void of other down markets.
We also expanded our business into a website and are now
able to ship products across the US allowing us to reach new
customers.
What are your plans for 2024 or in the future to grow
and develop?
WRS plans to reach more customers and let them know of
our great and unique tack selection.
Anything else you would like to share or let people know?
WRS provides local deliveries across the state at little charge.
We are unique in the fact that most all our employees are
involved in some aspect of our business. Be it cattle, horses,
show animals, or just backyard hog sheep or goats. We have
a hands-on experience and believe it is a huge advantage
over the bigger box stores. When you walk in the front door
most of the time, we will call you by name. Our customers
are our family.
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