RETAILOBSERVER.COM OCTOBER 2024
16
CALIFORNIA FAUCETS BRINGS TEXTURE TO
LIGHT WITH JALAMA
®
SERIES BATH FAUCET
Five uniquely tactile treatments, and the
new "intaglio" finishing technique inspired
by an ancient Italian printing method,
bring a new dimension to customized
bath faucets
California Faucets infuses rich texture into the bath with
the new Jalama
®
Series. Featuring statuesque cylinder-
shaped handles with subtle "wings" for enhanced grip, the
Jalama Series brings a new distinctively tactile dimension to
customizable faucets. The series offers a choice of five
treatments – Smooth, Knurled, Hammered, Pinstripe, and
Rivulet – each making its own unique design statement.
In the spirit of California Faucets' commitment to artisan
not mass-produced methods, the series debuts the
company's version of the intaglio technique. A 14th-century
Italian printing method distinguished by textured etchings
and an inner black patina, the intaglio technique creates a
beautiful contrast with the faucet's finish. Offered in a choice
of 25-plus artisan finishes, plus split-finish combinations,
Jalama allows designers and homeowners to customize a
bath faucet design that ideally meets their personal style.
"As the design focal point of the bath environment, cookie-
cutter faucets just don't cut it anymore," said California
OCTOBER
INDUSTRY
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