RETAILOBSERVER.COM DECEMBER 2024
12
ELMIRA STOVE WORKS RELEASES THEIR
NEW CURATED COLOR COLLECTION –
AURORA BOREALIS
Elmira Stove Works, a leading manufacturer of premium
vintage-inspired appliances and woodburning cookstoves,
announces its newest curated color collection: Aurora
Borealis. This contemporary series of shades is available as
custom color options in Elmira's Northstar and Heritage
product lineups.
The collection is inspired by the beautiful display of colors
seen in the night sky when solar flares meet strong magnetic
fields in Earth's atmosphere. Aurora Borealis, known as the
Northern Lights, will show off its peak phase between November
2024 and March 2026. During this period the northern lights will
be visible in many more locations across North America,
including places that typically aren't within its visual range.
Elmira has released the Aurora Borealis Collection to
celebrate the occasion. The Collection features four eye-
catching shades that bring the majestic northern lights into the
home. Helium Halo is a deep purple shade that takes its name
from the helium molecules that help produce its color. Charged
Atmosphere is a bright, lively green, named after the
phenomenon where charged particles collide with oxygen
molecules, resulting in a green aurora. The icy blue Hydrogen
Horizon color gets its name from hydrogen molecules that help
create blue auroras that beautifully contrast with the night sky.
Night Watch is a rich black-blue hue that reminds us of the dark
sky conditions when the northern lights are visible in their most
glorious splendor.
Tony Dowling, vice president of sales and marketing at
Elmira, said, "In Canada, we are privileged to have regular
sightings of the northern lights. However, this period of
heightened activity will allow greater numbers to admire the
phenomenon. Elmira's Aurora Borealis Collection is our way of
recognizing this event while championing the use of color in
kitchen design."
In addition to the Aurora Borealis Collection, Elmira's
Northstar and Heritage product lines feature a range of standard
colors with more than 1,200 customizable options in RAL and
Axalta SpectraMaster Solid Colors.
DECEMBER
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