Retail Observer

JANUARY 2025 RETAILOBSERVER.COM 15 allowed guests to witness firsthand how this iconic oven elevates the art of home cooking. "At Unox Casa, we are committed to pushing the boundaries of kitchen technology and design," said Matteo De Lise, general manager of Unox Casa. "The SuperOven represents the pinnacle of Italian innovation – bringing professional-grade precision and cutting-edge AI technology into the home, all while showcasing the timeless elegance of Italian craftsmanship. With its debut at Art Basel, we are proud to share this fusion of artistry and innovation with American audiences, redefining the art of excellence in the modern kitchen." A PARTNERSHIP OF SHARED EXCELLENCE This debut is made possible through an exclusive partnership with La Cuisine Appliances, a leading distributor of high-end kitchen appliances across the Americas. Together, Unox Casa and La Cuisine Appliances are poised to redefine culinary luxury in key markets. "Unox Casa's dedication to innovation and excellence embodies the essence of Starred Living, seamlessly merging the artistry of Italian design with the pinnacle of culinary performance," said Josu Gaubeka, CEO & founder of La Cuisine Appliances. "The SuperOven is more than a kitchen appliance – it's a lifestyle transformation. For the first time, it allows you to reimagine your home as a Michelin-starred restaurant, elevating the art of cooking, hosting, and living to unprecedented heights. This masterpiece stands unmatched in the market, redefining luxury by bringing professional-grade performance and timeless Italian elegance into the heart of the home. We are proud to introduce this revolutionary concept to our discerning clientele across the Americas, further cementing our leadership in delivering unparalleled quality, cutting-edge technology, and sophisticated design to those who demand nothing less than perfection." SUPEROVEN: A MASTERPIECE OF INNOVATION AND DESIGN Crafted entirely in Italy, the SuperOven is an icon of design and performance, embodying the essence of Italian lifestyle values: cooking as an art, hosting as an expression of love, and living with elegance. Available in two configurations – Model 1 and the more compact Model 1S— SuperOven integrates cutting-edge professional cooking technology with artificial intelligence, offering an intuitive experience that transforms even the simplest meal into a masterpiece. Key features include: • Michelin-Star Perfection: Uniform, perfect results in one-third the time of conventional ovens. • AI-Powered Automation: Over 400 pre-set programs adjust cooking parameters based on the dish and quantity, ensuring effortless culinary perfection. • Eco-Friendly Innovations: Integrated active carbon ventilation eliminates odors, while an automatic washing system ensures sustainability and ease of use. • Timeless Design: A minimalist aesthetic that enhances any luxury kitchen, with every detail meticulously crafted to inspire. SuperOven doesn't just elevate cooking – it redefines what's possible in the home kitchen, merging functionality with the emotional resonance of Italian design and the unparalleled precision of Michelin-starred expertise. Please visit www.unoxcasa.com for more information. SIEMATIC UNVEILS NEW "SOFT MODERN" SG6 KITCHEN DESIGN Introduced at ID Days 2024 in Löhne, Germany, the kitchen blends subtle curves and straight lines for a new gracefully modern style SieMatic has once again redefined the "handle-free" kitchen with the new SG6 cabinet design. Characterized by delicate curves and stand-alone "furniture style" elements, SG6 is a "soft modern" concept that masterfully blurs the lines between kitchen and living space. A highlight of the innovative new design, SG6's island features a uniquely beveled countertop, towel bar, shelving, and indoor planters. Plus, a customizable panel wall system includes cabinets, shelves, and even coordinating lights, making it easy to create a completely personalized transition into surrounding living areas. Part of the URBAN Style Collection, SG6 was unveiled in Germany at the company's annual ID Days event in September. The event marked SieMatic's 95th Anniversary and featured a series of fresh installations of the company's PURE, CLASSIC, and MONDIAL Style Collections. "SG6 introduces curves to the kitchen in a subtle, yet balanced manner," said Hans Henkes, President and CEO for SieMatic USA, who explained that round shapes inspired by nature are known to bring a sense of calm and security to an aesthetic. Henkes noted that curvy sofas, chairs and other living room furniture are currently trending. "This focus on softness is the design world's response to uncertain times, helping to create a sense of peace and tranquility," Henkes added, pointing out that SG6's curved edges provide a perfectly balanced contrast to the kitchen's linear handle-free profile.

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