Retail Observer

FEBRUARY 2025 RETAILOBSERVER.COM 21 strong teams with core values of high performance, people, innovation, customer focus, and credibility. Previously he held various senior executive level positions, including executive vice president of sales and marketing in a number of Masco Corporation divisions and general management roles at Fortune Brands, Rehill Company Ltd., and Thorn Stevenson Kellogg Management Consultants. Williams holds a bachelor's degree in business administration from Trent University in Ontario, Canada. SCOTT EDMUNDS SR. VICE PRESIDENT OF MARKETING Kohler Co., Kohler, WI Scott is responsible for overall Kohler Co. brand marketing strategy and execution across the Kohler Co. family of businesses. This includes performance, digital, channel and campaign marketing strategies for omni channel sales targets for all businesses and product categories for Kohler and Sterling brands across DTC, retail/E-tail, professional and trade channels. Prior to this role, Scott served as vice president of marketing for global faucets – Kohler Brand. In this role Scott oversaw the marketing and product development of Kohler Faucets around the globe. He joined Kohler Co. in 2000. JILL EHNES PRESIDENT Delta Faucet Company, Indianapolis, IN As president of a multi-brand, multi-category plumbing organiza-tion with operations in North America and Asia, Jill Ehnes is responsible for developing and driving the company's strategy, expanding the product and category footprint, and delivering superior results while nurturing a culture of innovation and passion for winning together. Jill joined Delta Faucet Company in 2002 and has held a variety of leadership roles in information services, new product development, customer solutions, human resources, and omnichannel retail. In her previous role as vice president, omnichannel retail, Jill developed an interconnected, decision- maker focused strategy and mindset to quickly respond to changing business and market conditions ensuring a seamless omnichannel purchase experience. Jill also led the acquisition of Kraus, a leading brand of sinks, faucets, and related accessories, and introduced Delta ® branded sinks. Additionally, she served as vice president of human resources from 2012 to 2019, where she designed and executed the DFC strategic planning process, created and implemented the Company's employer brand, and led human resources through significant transformation. MICHAEL GROSS SENIOR VICE PRESIDENT Whirlpool, Benton Harbor, MI Michael was named senior vice president, product marketing for Whirlpool Corporation in 2023, leading product marketing inclusive of merchandising, strategy and product delivery engineering for the North American business, which exceeds $10+ billion in annual sales.In his 17 years with Whirlpool Corporation, he has held roles of increasing responsibility including sales roles for Lowe's, Maytag Stores, and retail/builder channels, director of product marketing for the U.S. cooking business, merchandising, operations, brand marketing, general manager for KitchenAid Small Appliances, and most recently, vice president for the Lowe's business. Prior to joining Whirlpool, he was employed by the NBA, Orlando Magic and held leadership positions with REICO Kitchen and Bath (a Mid-Atlantic retailer). PERI FRIEDMAN COO Fabuwood, Newark, NJ Peri Friedman is the chief operating officer (COO) at Fabuwood, a leading semi-custom cabinetry manufacturer. With 14 years at Fabuwood, Peri has been instrumental in driving innovation and operational excellence across production, technology, sales, and logistics. She is known for implementing lean manufacturing practices and integrating advanced technologies, fostering a values-driven, customer-centric culture that empowers teams and enhances customer satisfaction. Her influence is evident in every aspect of Fabuwood's operations. From fostering a fiercely dedicated team to maintaining a fast-paced environment and encouraging transparent feedback, Peri has been a driving force behind the company's distinctive culture. She also led the acquisition and integration of Plain & Fancy, significantly expanding Fabuwood's market presence and further solidifying its leadership in the cabinetry industry. With a collaborative leadership style and a commitment to strategic growth, Peri has positioned herself as a key contributor to Fabuwood's success. An advocate for innovation and continuous improvement, she is recognized for her ability to build strong industry relationships, drive meaningful change, and deliver results that align with the company's long-term vision. RO

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