RETAILOBSERVER.COM APRIL 2025
12
TRUE RESIDENTIAL ANNOUNCES STRATEGIC
PARTNERSHIP WITH CALIBER
The joint venture combines premium
refrigeration with high-performance
grills – yielding a complete outdoor
kitchen program
True Residential, a luxury home refrigeration brand with commercial
DNA, is expanding its footprint in the commercial, residential, and
outdoor kitchen markets through a strategic partnership with Caliber–
a brand known for its superbly crafted professional grills and
precision grilling expertise. True Residential will now be the sole
manufacturer of Caliber grills, solidifying its full-service outdoor
kitchen offerings.
"At True, our research and development team has led refrigeration
through continuous innovation and optimization for over 80 years.
Likewise, Caliber's shared commitment to excellence in both
engineering and aesthetic integrity exemplifies the underlying
synergy between our two American-made brands. The True Caliber
partnership is designed to unite precision cooling with exceptional
grilling, bridging the hot and cold sides of the culinary experience
while delivering the ultimate customizable kitchen collection," said
Kay Trulaske, sales & marketing, True Residential.
The Rockwell Social Grill, a 360-degree walk-around grill, will be
the first grill released by True Caliber. Envisioned by David Rockwell,
design legend and founder of the iconic cross-disciplinary
architecture and design firm, Rockwell Group, the namesake grill will
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