Retail Observer

RETAILOBSERVER.COM APRIL 2025 30 B U Y I N G . G R O U P [ N E W S ] T he National Alliance of Trade Merchants (NATM) is making bold moves to enhance member success in 2025, announcing two strategic partnerships – one with Synchrony, a leader in consumer financial services, and another with Premium Audio Company (PAC), a global leader in high-performance audio solutions. These partnerships reinforce NATM's mission to equip its members with industry-leading tools, financial solutions, and premium product offerings to drive growth and consumer engagement. SYNCHRONY PARTNERSHIP: EXPANDING FINANCING OPTIONS FOR NATM MEMBERS NATM is teaming up with Synchrony to introduce innovative financing solutions tailored for its 11 independent regional retailers, which collectively cover 72% of the U.S. population with a purchasing power of $8.7 billion. This partnership is designed to enhance customer purchasing power, drive higher sales, and increase brand loyalty for NATM's retailers across the major and luxury appliance, consumer electronics, and mattress/bedding sectors. "We are excited to partner with Synchrony to bring cutting-edge financial solutions to our members, helping them better serve their customers and grow their businesses," said John Riddle, Head of NATM. "This collaboration underscores our commitment to equipping members with tools that ensure long-term success in an evolving retail landscape." As consumer demand for premium, connected, and energy- efficient products rises, affordable financing solutions have become critical in the retail space. Synchrony's expertise in customized credit programs, digital payment features, and data-driven insights will provide NATM members with a powerful advantage. "Smart financing solutions don't just drive sales, they build customer loyalty and enable retailers to thrive," said Curtis Howse, EVP and CEO of Synchrony's Home and Auto platform. "We look forward to working closely with NATM members to drive innovation and long-term growth in retail." KEY HIGHLIGHTS OF THE PARTNERSHIP: • Competitive Financing Programs – offering flexible terms and rates tailored for NATM members. • Product Committee Collaboration – NATM's four product committees (Major Appliances, Luxury Appliances, Consumer Electronics, and Mattress/Bedding) will work with Synchrony to develop customized rate programs. • Launch Date – set for March 2025, with analytics in place to track program success and member impact. NATM BUYING CORPORATION ANNOUNCES STRATEGIC PARTNERSHIPS WITH SYNCHRONY AND PREMIUM AUDIO COMPANY TO EMPOWER MEMBER SUCCESS IN 2025 Strengthening NATM's commitment to growth and innovation JOHN RIDDLE NATM PAUL JACOBS PREMIUM AUDIO COMPANY TOMMY JACOBS PREMIUM AUDIO COMPANY

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