RETAILOBSERVER.COM MAY 2025
18
MIELE TO LAUNCH NEWEST GENERATION OF
COOLING TECHNOLOGY
Modern MasterCool line transforms
design, adds new size options and
technological features to premium
performance
Miele announced the coming of a new generation of its
innovative MasterCool line, offering first-in-class refrigeration
with enhanced cooling performance and a sleek aesthetic.
With new technology and an intuitive modern design, the new
Miele MasterCool line provides a more customized, convenient
and sustainable solution for homeowners.
"With the redesign of MasterCool, Miele fully offers a
premium whole kitchen suite," said Catherine Grayson-Roper,
vice president of marketing, Miele USA and Mexico. "The new
sizes can accommodate more diverse kitchen layouts, and the
integrated innovation is unparalleled."
Featuring a modern and harmonious design, the interior of
the new refrigeration has been completely redesigned in
stainless steel and is complemented by dark design elements
such as the appliance frame, and the frame of the glass
shelves and the drawers. The cooling line will also be equipped
with the new BrilliantLight Pro LED Lighting for a perfectly
illuminated light-flooded interior cavity in a modern design.
The newly designed models, which will be offered in 30",
36", and 42" sizes, will cater to different kitchen designs and
layouts. Designs will include both bottom-mount and French
door options. The 42" model will also feature Freeze&Cool,
with flexible use of the upper freezer drawer for added overall
flexibility. Whether users need to cool drinks or thaw ice
cream, Freeze&Cool offers a temperature range of +39.2°F to
-0.4°F, with five preset settings.
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