Retail Observer

MAY 2025 RETAILOBSERVER.COM 19 Most notably, select models in the new MasterCool line will feature up to four integrated cameras in the fridge compartment. The cameras will be located under the top door shelves and in the ceiling so that users will have a full view of the inside of their appliance from anywhere using the Miele@Home app. The cameras capture individual areas of the refrigerator compartment, including the inside of the drawers when the doors or drawers are opened and closed. "With sustainability and rising food costs in mind, reliable and regulated cooling technology has become critical in any kitchen," said Dirk Sappok, director of category management, Kitchen Appliances, Miele North American Region. "We're excited to offer new innovation in refrigeration that helps consumers keep track of what they currently have on hand so that waste is further limited." Thanks to the upgrade of the freshness system to MasterFresh Pro in all models, food now stays fresh up to five times longer, significantly reducing food waste. By selecting from the food options, the humidity level will be adjusted automatically. The new MasterCool line provides optimal freshness and storage of food with features including: • FoodView: Integrated cameras that provide viewing of the fridge compartment while on the go. • M Touch Pro Full-Touch Display: The combination of the colored icons and clear text instructions makes for intuitive operation. Tips have also been integrated, which are particularly helpful in maintenance situations, e.g., cleaning or changing a filter. • MasterFresh Pro: Optimized freshness system that keeps food fresher for five times longer. • Longlife AirClean Filter: A unique, innovative, integrated activated charcoal filter system to reduce odors from the fridge compartment that is regenerable with a lengthy lifespan. • WiFiConn@ct: Allows users to control temperatures, switch on programs, receive alerts, and order accessories from anywhere through the Miele@Home app (available on Android and iOS devices). • Freeze&Cool: Flexible usage of one freezer drawer to customize the temperature range for various needs and endless possibilities. • BrilliantLight Pro: In addition to the LED lighting elements in the side panels, the appliances are equipped with lighting elements in the top frame and at the top of the backwall to illuminate the full interior. • Installation Options: Options to be installed flush with either a kitchen cabinet or a stainless-steel panel. Proud installation is also possible. • Dual Ice and Integrated Water Dispenser: Two ice sizes created simultaneously in separate bins for added customization; internal water dispenser integrated into the left-side panel, offering fresh filtered water at your convenience. The new MasterCool line will be available starting in October 2025. For more information, please visit www.MieleUSA.com. CONTINUING THE CURVE Flusso introduces the next iteration of the Curve faucet for the tub Flusso Kitchen & Bath Company embraces the creative momentum of inspired design by unveiling the latest addition to their Curve Collection of modern faucets for the lavatory. Their new tub filler is the perfect companion to Curve's stunning line of wall-mounted sink faucets. Its simple yet sophisticated silhouette blends pure minimalism with graceful elegance to form an exceptional bath fixture that is certain to elevate any design space. The Curve faucet features a distinctive horizontal spout that garners immediate attention in the bath. The faucet extends effortlessly over the sink or tub with a curved linear spout and ends in a beautiful waterfall effect that is visually pleasing and soothing to the senses. The Curve concept was literally dreamed up by Abbas Poonawala, CEO of Flusso Kitchen & Bath Company. Mr. Poonawala recalls a late-night work session that resulted in his inspiration. He became drowsy while working at his desk with pen in hand, resulting in his hand making a curved mark against the paper as he nearly nodded off. The shape of that unintentional marking sparked hi s

• Cover