RETAILOBSERVER.COM MARCH 2026
6
Moe Lastfogel
moe@retailobserver.com
Moe's Musings Views
Happy Retailing,
We proudly support the following trade
associations and buying groups throughout
North America whose news and information
greatly contribute to the quality of
The Retail
Observer
and the education of our readers.
www.asid.org
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www.dpha.net
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www.htsa.com
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www.unitedservicers.com
www.NKBA.org
www.necoalliance.com
www.psaworld.org
www.prosourceinfo.com
THE RETAIL
www.nahb.org
www.natmcorp.com
www.NARI.org
nationwidegroup.org
www.aham.org
www.rtohq.org
www.joinbrandsource.com
I
n today's world it can be very difficult and sometimes frustrating to just
wait for customers to walk through your door. When I worked the floor,
I found that networking was the best way to bring more customers to
me. Here are some tips that can make it easier.
Keep in mind that networking is about being yourself, building trust
and relationships, getting help and helping others. Pick networking
groups that focus on your industry, spark your interest and can get you
to your desired goal: increased sales. I found that NKBA, ASID and NARI
meetings were great places to meet designers and contractors.
At an apartment association trade show in Northern California, I came
across a regional facilities manager looking to add laundry into a 1000
unit complex. We started a discussion regarding vented verses non-
vented dryers. This conversation turned into an order for 1000
undercounter combo units delivered 2 months later and a few years later
we did another order for an 800 unit complex. The client was able to add
$150 per unit to the monthly rent - a profitable transaction for both of us.
Holding volunteer positions is another great way to stay visible and
give back to networking groups that have helped you. If you become a
resource for others in the group, people will turn to you for suggestions,
ideas, names of other people and most importantly, business referrals.
When you get referrals, remember to follow up with them quickly and
efficiently since your actions are a reflection on those that refer you.
Respect and honor this and your referrals will grow.
Networking can be as simple as a hello and a business card exchange.
So, get out there, ask some questions, meet some people and have
some fun.
tribgroup.com
NETWORKING
A ROADMAP
TO GROWTH
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