Retail Observer

RETAILOBSERVER.COM APRIL 2026 22 MIDEA EXPANDS INTO WHOLE-HOME APPLIANCE LEADERSHIP AT KBIS 2026 Midea America unveiled its most expansive home appliance and climate comfort lineup to date at the 2026 Kitchen & Bath Industry Show (KBIS), signaling the brand's evolution into a full-home solutions provider spanning kitchen appliances, laundry, and advanced heating and cooling technologies. Midea's Platinum Level show sponsorship highlighted its momentum as one of the industry's fastest-growing brands, enabling retailers, homeowners, and builders to source complete kitchen, laundry, and climate solutions from one brand. Together, these innovations represent one of the industry's most comprehensive category portfolios, spanning major and small appliances, floor care, and home comfort solutions. "Midea's growth is being driven by our ability to deliver beautifully designed products, meaningful innovation, and one of the broadest home appliance portfolios in the industry," said John Herrington, president of Midea America. "We are building the next generation of appliances that bring performance, connectivity, and thoughtfully designed features across every category we serve." COMPLETE THE KITCHEN WITH MIDEA • Comprehensive Line of Refrigerators: Midea introduced its most extensive French Door lineup, spanning 30-, 33-, and 36-inch configurations across standard and counter-depth formats. The lineup includes both dispensing and non-dispensing models, plus OneTouch AutoFill™ with MaxSpace technology designed to optimize convenience, capacity, and flexible organization across every kitchen. Midea also offers a broad portfolio of garage-ready upright and chest freezers, as well as space-saving compact refrigerators, delivering solutions for virtually every food preservation need. • Expanded and Innovative Cooking Lineup: The cooking lineup continues to scale with new four- and five-burner freestanding gas and electric ranges and the upcoming launch of a slide-in range platform. Midea also introduced its over-the-range microwave featuring Soft Close Technology, designed to close smoothly and gently, eliminating door slams and bringing a quieter feel to the kitchen. • Industry-First Premium Dishwashers: Midea was proud to introduce a game-changing dishwasher with STRAWash™ and SENSOR TruDry™ technology. This dishwasher is thoughtfully designed to thoroughly clean a reusable bottle, with dedicated jets to clean inside reusable straws and tall tumblers, and a dedicated zone for lids. It also features a cycle that gets your dishes fully clean and dry in just one hour. • Versatile Small Appliances: To complement its large-scale innovations, Midea offers a suite of small appliances encompassing everything from air fryers to espresso machines. Each is engineered to handle the demands of family cooking and everyday use while reducing countertop clutter. MIDEA'S LAUNDRY PORTFOLIO • Fully Redesigned Washers and Dryers: Midea's lineup now spans top-load and front-load washers, high-capacity pairs with matching designer colors, and smart connectivity. Midea's laundry assortment is thoughtfully designed with PowerMix™ Spray and Flexi AutoDose™ for better cleaning, and Multi-Sensor Dry technology to protect delicate fabrics. Some pairs even feature an intuitive TFT Digital Display, which enables the user to see the cycle time from across the room. I N D U S T R Y [ N E W S ]

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