Retail Observer

MAY 2026 RETAILOBSERVER.COM 17 focused design," said Kay Trulaske, Sales & Marketing, True Caliber. "The new freestanding unit introduces unprecedented flexibility – whether serving as a stationary focal point or moving effortlessly on smooth-gliding casters, it extends beyond the traditional outdoor kitchen footprint to become a dynamic social hub that adapts to the flow of any luxury environment." The grill's high-performance engineering is as impressive as its distinguished design. Key enhancements include: • Precision Heating: Three industry-exclusive 20,000 BTU Crossflame™ burners (60,000 BTUs total) provide even, consistent heat across a generous 666-square-inch active grilling surface. The design also features an integrated side surface that expands the functional workspace, offering a dedicated area for plating, prepping, or presenting dishes directly at the grill. • Advanced Engineering: To ensure longevity in all climates, True has outfitted the grill with durable Weber Knapp hinges and a firebox pitched at a steeper angle that significantly improves grease management and flow. • Furniture-Inspired Craftsmanship: The grill features a handcrafted marine-grade aluminum body paired with an architectural sapele base, constructed with the same 300-series stainless steel found in True's commercial-grade refrigeration. • Bespoke Personalization: Fully customizable through the Build Your True program, the grill is available in True's curated palette of finishes and six hardware options, yielding 96 unique color combinations. For a truly one-of-a-kind aesthetic, clients can opt for True's custom color matching capabilities, which include the option to utilize automotive-grade paints for a specific, high- durability aesthetic. • 2026 Legacy Hue: The new and enhanced design is being unveiled in Crimson, True Caliber's homage to the original Signature Rockwell. A richly saturated red with a lustrous finish, this impactful classic adds personality and warmth while maintaining a bold presence. The new Crimson finish will be available across the full portfolio of Caliber's outdoor grills and True Residential's indoor and outdoor refrigeration. • Versatile Mobility: Designed for flexibility in both residential and hospitality spaces, the unit can be configured as a stationary model with precision leg levelers or as a mobile unit on smooth- gliding casters. When paired with True Residential's UL-rated undercounter refrigeration units, designers and homeowners can now execute a completely cohesive, all-inclusive outdoor kitchen program. Visit www.true-caliber.com for more information about True Caliber. NATM POSITIONS JULY VENDOR CONFERENCE AS RETAIL GATEWAY FOR PREMIUM AUDIO BRANDS Frisco, Texas event to offer direct access to Nation's top independent retailers The National Alliance of Trade Merchants (NATM) continues to strengthen its position in the premium audio category, leveraging its network of leading independent retailers – and its 2026 Vendor Conference, taking place July 20–23 at the Omni Frisco at The Star – as a powerful gateway for premium audio brands seeking growth in the U.S. market. NATM is one of the nation's premier buying groups, representing leading independent retailers across consumer electronics, major and luxury appliances, and bedding. As demand for high-performance audio continues to rise, NATM is focused on a category where experience drives purchase – and where independent retail excels. "Premium audio has to be heard to be sold," said John Riddle, head of NATM Group. "Our members have built immersive environments and expert sales teams that bring these products to life. NATM provides brands with direct access to retailers who know how to execute and drive results." NATM members, who reach more than 70% of U.S. consumers, offer demonstration-driven retail experiences, including listening rooms, home theater environments, and side-by-side product comparisons – critical for a category where in-store engagement directly impacts conversion.

• Cover