Retail Observer

May 2026

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM MAY 2026 18 THE NATM VENDOR CONFERENCE: WHERE PREMIUM AUDIO MEETS RETAIL OPPORTUNITY The NATM Vendor Conference, taking place July 20–23, 2026 at the Omni Frisco at The Star in Frisco, Texas, provides premium audio brands with a powerful opportunity to gain market share and visibility with the nation's most respected independent retailers: • Direct, one-on-one access to retail giants representing more than $8 billion in combined buying power • A platform designed to support experiential product demonstrations • Insight into real-time retail trends and consumer demand The conference provides a highly collaborative environment where vendors engage directly with decision-makers – turning conversations into meaningful business opportunities. A STRATEGIC OPPORTUNITY FOR PREMIUM AUDIO BRANDS With continued growth in home entertainment and immersive audio, premium audio remains a high-margin, experience-led category. NATM is actively engaging premium audio brands to participate in the 2026 Vendor Conference, offering a unique opportunity to align with retailers who prioritize demonstration, expertise, and customer engagement – while gaining access to a network that reaches more than 70% of U.S. consumers. For premium audio brands looking to grow in the U.S., the NATM Vendor Conference offers something increasingly rare: direct access, immersive experience, and proven execution – all in one place. To learn more about NATM, visit www.natmcorp.com. Please visit www.NATMVendor.com to learn more about the NATM Vendor Conference. ELICA AQUIRES STAKE IN ITALIAN COMPANY, STEEL S.R.L. Message from Matt Holmes, V.P. Elica, NA Hello, Elica North America Customers, We are pleased to share an important piece of news that marks a new chapter in Elica's journey of growth and innovation. Elica has acquired a 28% stake in Steel, a prestigious Italian company specializing in the production of high-end ranges and wall ovens, plus an array of outdoor products. The agreement includes a medium-term path to progressive integration designed to strengthen the synergies between the two companies. The investment is a strategic step toward creating a full kitchen offering, combining Elica's core competencies in ventilation and induction cooking with Steel's excellence in overall cooking. I N D U S T R Y [ N E W S ]

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