RETAILOBSERVER.COM MAY 2026
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knowledge with unparalleled manufacturing capabilities, including
premium materials, rigorous in-house testing, and some of the industry's
most demanding quality standards. The result is a portfolio of products
defined by superior durability and beauty, with performance that lasts
for decades.
"Fire Magic has established itself as a leader in outdoor living
appliances through decades of expertise, craftsmanship, and innovation,
and simply put, there is no substitute for this kind of experience," said
Dirk Leslie, vice president of sales appliance & commercial division, Fire
Magic. "Our extensive product line reflects our commitment to delivering
exceptional performance and luxury to consumers while providing
appliance dealers with a trusted brand built on a foundation of superior
performance and unparalleled quality."
A founding principle of the RH Peterson Company is an unwavering
dedication to creating products that bring people together. In addition to
premium grills and outdoor kitchen accessories, the company offers a
comprehensive portfolio of realistic gas logs and fire features that help
transform outdoor spaces into inviting gathering places. Together, these
products allow homeowners to create unique environments where
family and friends can cook and connect.
Innovation has long been central to Fire Magic's leadership in the
category. Over the years, the company has created numerous industry
firsts. These include the Magic View window allowing home chefs to
monitor the grilling process without opening the hood and losing heat.
Fire Magic also introduced Flavor Grids to flavor food evenly by
vaporizing juices and minimizing flare-ups, and patented Diamond Sear
Cooking Grids engineered to optimize heat transfer from the burners to
the cooking surface. In addition, Fire Magic grills deliver the highest
BTUs per square inch in their size class, providing more usable cooking
area. The brand continues to lead with cutting-edge solutions such as
the first outdoor luxury induction cooktop, and a premium electric grill
that delivers the cooking power and performance typically found in high-
end gas grills.
The company's best-in-class warranties further reinforce its commit-
ment to long-term product performance and customer satisfaction. For
dealers and their customers alike, Fire Magic provides industry-leading
service and support. Fire Magic's nearly 90 years of experience ensure
that partners receive the reliability, expertise, and resources needed to
succeed in the rapidly growing outdoor living category.
Visit www.firemagicgrills.com or call 800-332-3973.
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