Retail Observer

June 2026

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM JUNE 2026 24 ELECTRIFY KITCHENS WITHOUT REWIRING For developers, electrification is no longer a future consideration. From New York City co-ops dealing with aging gas infrastructure to California housing projects pursuing incentives, electrification is at our doorstep. The path is rarely straightforward, but the kitchen is where retrofits often stall out. Traditional induction ranges require 240V circuits, panel capacity, and electrical upgrades across every unit. Electra was designed to remove that barrier entirely. BATTERY-EQUIPPED INDUCTION SOLVES THIS Electra is a battery-equipped induction stove that plugs into the standard 120V outlet already behind most gas ranges. Its built-in 5kWh battery charges from the wall at an adjustable 5-12 amps, then delivers the power to the induction cooktop and full-size convection oven at once. For multifamily developers, that means an easier path to electrification and energy resilience: fewer electrical upgrades, less tenant disruption, and the ability to cook through a power outage in every unit. WHAT ELECTRA UNLOCKS Electra offers a code-compliant path to all-electric kitchens that doesn't require rethinking the electrical design or fighting for utility service capacity. By reducing the nameplate rating by 85% compared to a tradi- tional induction stove, Electra can free up to 1 MW of panel capacity for a 100-unit building – unlocking enough capacity for a Level 2 EV charger for every unit (as required in CA) without service upgrades. NOW SHIPPING OUT OF BROOKLYN, NY Electra is now shipping throughout the U.S. from their Brooklyn warehouse. For homes and buildings looking for a cost-effective way to switch from gas to induction, please check out www.electra.com for more details. INTRODUCING THE ELECTRA STOVE 120v plug-in induction range M A N U F A C T U R E R [ N O T E S ] RO

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