Retail Observer

November 2026

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM NOVEMBER 2026 20 Among the most popular are the new Nova black accessories featuring solid composite construction for heavy-duty use and easy maintenance. The Nova options add a dramatic touch of black to the kitchen and are a smart choice for those looking to transition from standard wood. The dish caddy accessory is a must-have piece, providing a built-in drying rack for five plates and cutlery. Ruvati offers an expansive collection of workstation cutting boards including the elegant butcher blocks. Measuring 17" x 16" and a full 2" thick, these substantial hardwood cutting boards make an impressive design statement. The end-grain construction gives a beautiful checkered finish and a cutting surface that is strong and durable. All are crafted from solid woods with organic grains and textures naturally resistant to bacteria, mold, and mildew. The cutting boards fit neatly into the LedgeFit design, helping to maximize the workspace over the sink. Discover the many ways the LedgeFit series can boost a kitchen's functionality and style. Please visit www.Ruvati.com to learn more about Ruvati and this exciting new line. ELICA AMERICAS CELEBRATES 20 YEARS OF GROWTH This year, Elica Americas celebrates 20 years of growth, innovation, and dedication to excellence. Since establishing its manufacturing operations in Querétaro, Mexico, in 2006, the company has continuously evolved to meet the changing needs of the North American market, while staying true to its Italian heritage and the tradition of design, craftsmanship, and quality that defines the Elica brand. Through ongoing investment, technological advancements, and two major facility expansions, Elica Mexico has strengthened its manufacturing capabilities, becoming an essential part of the company's operations across the Americas. A STRATEGIC LOCATION FOR GROWTH Establishing a manufacturing presence in Mexico has been a key factor in Elica's success in the region. Its proximity to customers has enabled the company to respond quickly to market demands, improve logistics, and develop products tailored to the needs of North American consumers. For Marco Cimino, general director of Elica Americas, this adaptability has been fundamental to the facility's evolution. Over the years, the plant has embraced new technologies while responding to increasing expectations for efficiency, design, and sustainability. This manufacturing flexibility has also played an important role in Elica's commercial expansion. "Elicamex's ability to rapidly develop products that respond to the needs of North American consumers has been an incredible asset to our commercial growth," says Giovanni Demuru, Chief Commercial Officer - Americas. "Every customer who has visited the plant over the years has been impressed by its capabilities and the commitment of the entire Elicamex team." LOOKING TO THE FUTURE As Elica Americas celebrates this important milestone, the company remains focused on what comes next. Continued investment in innovation, sustainability, and people development will be essential to strengthening its position in the North American market. "The world is changing rapidly, and so are the needs of our customers," says Cimino. "We will meet that change the same way we always have, with curiosity, flexibility, and a strong commitment to quality. But above all, the future of Elica Mexico will continue to be built by its people." Twenty years after its beginnings, Elica Americas continues to build on the experience, dedication, and teamwork that have shaped its journey, looking ahead to new opportunities and continued growth. Visit www.ruvati.com for more information. I N D U S T R Y [ N E W S ] RO

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