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Issue link: https://www.e-digitaleditions.com/i/165618
research spotlight THE MARKET KEY POINTS • Total U.S. retail sales of cookies and cookie bars surpassed $7 billion in 2012, a 12 percent increase since 2007, with cookie sales increasing by nearly 5 percent for two consecutive years. This recent growth follows several years of stagnant sales during the recession. • Cookie bars were the fastest-growing segment overall, with gains of 45 percent since 2007, largely due to success by the Quaker brand. And with 60 percent of women seeking more portion-controlled servings of cookies, cookie bars can be a great solution for small indulgences. • Healthful cookies surpassed premium cookies in terms of market share during 2012 and have now experienced sales increases of nearly 20 percent since 2010 to reach more than $900 million—making them the fastest-growing traditional cookie segment, behind cookie bars. TOTAL U.S. RETAIL SALES AND FORECAST OF COOKIE MARKET 2007 2008 2009 2010 2011 2012 2013 (fore.) $ Million 6,403 6,473 6,549 6,555 6,845 7,181 7,345 Total U.S. Retail Sales and Forecast of Market, at Current Prices, 2007–2013 % Change — 1.1 1.2 0.1 4.4 4.9 2.3 Index (2007 = 100) 100 101 102 102 107 112 115 Index (2012 = 100) 89 90 91 91 95 100 102 Source: Mintel/Based on SymphonyIRI Group Infoscan® Reviews; U.S. Census Bureau, Economic Census; Progressive Grocer The cookie market has grown to a projected $7.3 billion in 2013. A positive marker for the overall market is that sales of standard cookies have increased 11.6 percent over the past three years. Standard cookies represent more than 50 percent market share, and sales trends in the flagship segment have a significant effect on overall market growth. Editor's Note: Specialty Food Magazine is pleased to be working with Mintel on Research Spotlight. Mintel is a leading supplier of competitive media, product and consumer data. A 34-year reputation for delivering dependable and original market information has allowed Mintel to maintain Business Superbrand status in the U.K. Mintel's product line includes: Mintel Reports, a renowned market intelligence report series, publishing more than 600 reports annually covering the U.S. and Europe; and Mintel's GNPD, the Global New Products Database, which monitors worldwide product innovation in consumer packaged goods markets. For more information call 312.943.5250 or visit mintel.com. Specialty Food Association members may purchase Mintel's cookies and cookie bars report at a 10 percent discount. 100 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com