the educated retailers' guide
energy management from Anese Cavanaugh
were both exciting—but the real thrill of
achievement came years later when we'd
effectively put them to work throughout our
organization, and actually understood them
enough to begin teaching our adaptations
to others.
Keep in mind that any sort of significant idealization takes time. It can take
two or three years before a change we've
made has sunk roots in our culture here
at Zingerman's. It's only at that point that
we're starting to make a difference, to move
past dissonance and discussion into deep
and meaningful change in the way we live
and work.
The great designer Milton Glaser,
clearly one of the creative cognoscenti, once
wrote: "People need to be reminded that
creativity is a verb, a very time-consuming
verb. It's about taking an idea in your head,
and transforming that idea into something
real. And that's always going to be a long and
difficult process."
6. Go Wild: Find Your Own Way
to Get Creative
I have no illusion that even in this two-part
series I will have come up with everything
there is to know about creativity. You, I'm
confident, have something to add—small,
large, silly or seriously stupendous—that
helps grow a creative culture in your business. And just by reading this article, it's
clear that you want your business to be a creative place. So add your own breakthroughs
to this list!
@
What pushes creativity
more: the desire to make
money or to do good
deeds for society?
Find out at specialtyfood.com/
onlinehighlights.
800-439-1282 • www.dufourpastrykitchens.com
info@dufourpastrykitchens.com
42
❘ SPECIALTY FOOD MAGAZINE
specialtyfood.com
Ari Weinzweig is co-owner of Zingerman's
Delicatessen in Ann Arbor, Mich., and author
of Zingerman's Guide to Good Leading,
Part 2: A Lapsed Anarchist's Approach to
Being a Better Leader.
