SNACK FOOD
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POP! GOURMET POPCORN
Rogue Blue Gourmet Popcorn
WHEN DAVID ISRAEL watched his friends top their popcorn with M&Ms,
gummies and cereals, he saw an opportunity to create a line of fun-flavored
popcorns. "But I didn't want to be known as the candy-circus popcorn guy,"
Israel says. "If popcorn with Hot Tamales is great, popcorn with Almond
Roca Buttercrunch or high-quality dark chocolate could be fantastic."
Today, Pop! Gourmet prides itself on using high-quality ingredients, so
when Israel decided to make a superior cheese popcorn, the search was on for an exceptional
company. "Rogue Creamery has an amazing reputation and internationally award-winning
blue cheese," Israel says. "And we knew there wasn't a blue cheese popcorn out there."
Dehydrating 50,000 pounds of its blue cheese down to 5,000 pounds of powder,
Rogue Creamery created a blue cheese topping that keeps the popcorn dry, adheres to the
kernels and won't go rancid over time.
In a serendipitous turn of events, reps from New York City's Madison Square Garden
recently approached Israel to use his popcorn at the venue's concession stands—the
same venue where Israel's grandfather sold popcorn in the 1920s. "How's that for coming
full circle!" Israel exclaims. "I guess popcorn is in my blood." Suggested retail price:
$4.99/2.5 ounces. Contact: Valencia Wolf, Pop! Gourmet Popcorn, 425.277.5225; vwolf@
popgourmetpopcorn.com; popgourmetpopcorn.com.—S.N.
➊ CULINARY COLLECTIVE
S8
➋ ROUTE 11 POTATO CHIPS
Matiz Pecado Chocolate &
Lightly Salted
Fig Bar
Contact: Sarah Cohen
Contact: Sue Ann Colvin
540.477.9664
425.398.9761;
sarah@rt11.com
425.922.1630
rt11.com
sueann@culinary
collective.com
culinarycollective.com
❘ SPECIALTY FOOD MAGAZINE specialtyfood.com
➌ VERMONT SMOKE
AND CURE
Chipotle RealSticks
Contact: Christopher Bailey
802.476.4666
chris@vtsmokeandcure.com
vtsmokeandcure.com
➍ VITELLI FOODS
Parmissimo Snack—
Individually Wrapped
Parmigiano Reggiano
Cheese Bars
Contact: Laura Autorino
201.475.3599
lautorino@vitellifoods.com
vitellifoods.com
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